20 Shocking Inbound Marketing Stats

15 December, 2014

Inbound marketing promotes a company through blogs, podcasts, video, e-newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing that serve to attract individuals to your brand and converts them into lasting customers.

Wondering if the shift to Inbound Marketing is worth the effort? Here is a list of 20 Shocking Inbound Marketing Stats that will help you decide.

  1. 94% of the links search users click on are organic, not paid. (eConsultancy) [Click To Tweet]
  2. 75% of search engine users never scroll past the first page of search results. (MarketShareHitsLink.com) [Click To Tweet]
  3. Articles with images get 94% more views than those without an image. (Jeff Bullas) [Click To Tweet]
  4. Companies with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer. (HubSpot) [Click To Tweet]
  5. 77% of consumers prefer permission-based promotions through email. (via Exact Target) [Click To Tweet]
  6. Content marketing is 31% cheaper than paid search advertising. (via Eloqua ) [Click To Tweet]
  7. #Inboundmarketing costs 62% less per lead than traditional outbound marketing (HubSpot) [Click To Tweet]
  8. Email #marketing has 2x higher ROI than cold calling, networking, or tradeshows (HubSpot) [Click To Tweet]
  9. 86% of people skip television ads (Voltier Digital) [Click To Tweet]
  10. 39% of marketing, advertising & communications budgets will be dedicated to #contentmarketing (Custom Content Council) [Click To Tweet]
  11. 61% of global Internet users research products online. (Nielsen) [Click To Tweet]
  12. Companies that blog have 97% more inbound links. (HubSpot) [Click To Tweet]
  13. Social media has a 100% higher lead-to-close rate than outbound marketing. (Hubspot) [Click To Tweet]
  14. 62% of companies today outsource their content marketing — that’s up 27% from last year! (Mashable) [Click To Tweet]
  15. Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group) [Click To Tweet]
  16. Relevant emails drive 18x more revenue than broadcast emails. (Jupiter Research) [Click To Tweet]
  17. Personalized emails improve click-through rates by 14% and conversion rates by 10%. (Aberdeen Group) [Click To Tweet]
  18.  In 2010, there were 97 unique screen resolutions, and now there are over 250. (spyderweb) [Click To Tweet]
  19. 90% of people use multiple screens to access the web. (Mashable) [Click To Tweet]
  20. 80.8% of users report reading emails on mobile devices. (HubSpot) [Click To Tweet


My name is Izzy and I am a co-founder of IDS, an award-winning HubSpot Solutions Partner. I lead our team of consultants who provide professional guidance to help businesses implement the HubSpot CRM platform migrate, integrate their tech stack to HubSpot to create a seamless environment for sales reps to use. There is nothing I love more than solving the challenges that come up when someone wants to migrate an old system or integrate their tech stack with HubSpot - it's like a puzzle!

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