5 Digital Marketing Trends to Follow

01 November, 2016

Nowadays, more than 50% of searches are on mobile, 91% of Facebook use (daily active users) is on mobile, and 80% of Facebook advertising revenue is mobile.

This data from Smart Insights clearly shows that digital marketing is becoming more and more about mobile. This is one of the main digital marketing trends that we’ve identified for 2017 that directly impacts Inbound Marketing and its related strategies, such as growth hacking.

That’s right. Several trends that companies, experts, and consultants have identified for next year have a lot to do with growth hacking, basically, because companies are demanding more efficient strategies to convert and close with new customers, and -as we’ve seen in a previous blog- “growth hacking invites visitors to become promoters quickly using marketing techniques which promote usage and retention as long as they keep using it, skipping the whole process and offering a solution to a problem they didn’t know they had.”

Ok, let’s take a closer look at the trends that will impact growth hacking.

Native advertising

In a recent article published in the Content Marketing Institute, Joe Pulizzi, the content marketing guru, states that “we are starting to see several enterprises experiment, and succeed, with paid, native promotion of their content.”

A few years ago, the expert said companies were spending nearly 80% on content creation and 20% on content promotion. Today, these numbers have switched, “with successful enterprises creating differentiated content and putting some advertising and promotion muscle behind it.”

Video and visual

Maybe this trend isn’t the hottest news in town, but it’s true. Your company’s content has to go visual. But, wait! this isn’t only about making cool videos. “Most brands are still hanging their video strategy on the viral video -Pulizzi explains- instead of building a process and organization around the ongoing delivery of valuable information through video.”

Snapchat

“I have to be honest. I don’t get Snapchat -the expert admits- but enough of my smart colleagues have said it is here to stay. Since Snapchat has surpassed Facebook in total video views.” Content isn’t only about visuals and platforms, and Snapchat is the world’s hottest visual platform where your company should consider to be.

Expiring social content

This adds a new element to the content equation: the sense of urgency. You won't have all the time in the world anymore to check the content that grabbed your attention. In fact, you’ll have 24 hours to see a video on Snapchat, for example.

“Expiring content is now part of the evolving social media landscape. It’s trending, and the spurning of Facebook by Snapchat when they were offered a $3 billion buyout seems to have become personal. Their message to Snapchat? If we can’t buy you, we will beat you. Social media is no longer an experiment or a game. It is big business,” Jeff Bullas says.

Artificial Intelligence to engage and service customer

According to Smart Insights, “artificial intelligence is now starting to deliver on its promise and has now developed to the stage where brands are developing bots that give consumer assistance.

Likely you’ll know about Apple’s Siri, Microsoft’s Cortana, IBM’s Watson, and the latest addition, Facebook’s Bot Engine for Messenger, which went live in April this year. Google too announced its assistant service at Google I/O 2016.”

Do you identify other important trends for the next year that may also impact Inbound Marketing and growth hacking? I would love to hear your thoughts on this.

Rodrigo Silva

Rodrigo Silva

Rodrigo is a journalist with over 10 year of experience in writing.

Twitter Linkedin
Inbound Marketing

How to reduce database churn rate

When it comes to lead management and CRM, the churn rate of a given company’s database is an important indicator of how healthy is their digital marketing strategy and sales process.

15 June, 2019
Inbound Marketing, Demand Generation, Digital Marketing

Paid ads vs organic traffic

What can one say that hasn’t been already saying in the good ol’ paid ads vs. organic traffic debate?

25 October, 2017
Inbound Marketing, Digital Marketing

Growth Hacking and Digital Marketing Trends

When it comes to B2B endeavors, the use of digital marketing strategies or growth-driven tactics for demand generation and acquiring new customers -such as Inbound Marketing- may produce a mental ...

03 November, 2016
Inbound Marketing, Digital Marketing

Growth Hacking and Inbound Marketing

Growth Hacking. Just the name sounds like one of the coolest concepts ever. And even if it sounds like a faraway term, this methodology does just what its name says: hacks. It improves the growth of ...

26 October, 2016
Inbound Marketing, Digital Marketing

International SEO: the perks of Latin American Inbound

An Inbound Marketing Strategy in Latin America requires exact SEO optimization to grasp the diversity of terms used in the region. However, there are untapped riches and a great space to grow for ...

05 September, 2016
Inbound Marketing, Digital Marketing

7 Tips to Improve your Blog performance

Everybody likes your company's blog, but your sales haven’t improved yet? Probably it’s because your content strategy is not aligned with your sales goals. In other words, your blog is not inbound ...

31 August, 2016
Inbound Marketing, Digital Marketing

4 tips to spam proof your social media strategy

Months ago, Facebook announced that it would change its algorithm to privilege friends and family information on its news feed.  Now it's Twitter's turn. Earlier this month, the ...

26 August, 2016
Inbound Marketing, Digital Marketing

How will Facebook's new algorithm impact social media marketing

If you see your Facebook stats drop in your social media marketing dashboard, don’t panic!  Recently, the company announced that it would make changes in its algorithm to privilege friends and family ...

11 July, 2016
Inbound Marketing, Digital Marketing

How to Report on Your Marketing

Of course, it´s a great thing that digital marketing professionals can get many benefits from automation processes today. I mean, just the fact that we're not going to do anything manually makes us ...

04 July, 2016