5 Instagram for Business Best Practices

17 December, 2014

With over 200 million monthly active users on Instagram, over 20 billion photos shared, and over 1.6 billion likes. 60 million photos are shared on Instagram every day. Instagram is one of the most popular image-sharing websites out there today.

It allows you to reach and engage their customers using attractive photos and short videos.

Below are 5 Instagram for Business Best Practice

1. Use Strategic Hashtags

The purpose of the hashtag is to categorize the images and make them searchable. Using hashtags will increase your brand awareness and make your content easily searchable.

2. Find the Best Posting Time

With mobile connectivity today, everyone has internet access on-demand, which means that people are not online at all times. Therefore, you have to test and analyze the best posting time for your updates for the highest visibility and exposure. Post constantly and enough to keep users engaged with your followers.

3. Share Compelling Content

Post photos that users can’t see anywhere else – behind-the-scenes photos or sneak peeks of what’s to come. Don’t be afraid to experiment, and pay attention to what users like and comment on most.

4. Tell Your Story  

The photos you post tell a story about your brand. Users can tell when you’ve put thought into every photo you post. Being authentic about the content you share will help you build genuine connections with your followers.

5. Host a Contest

Hosting a contest on Instagram, all you need is to ask contestants to include a contest-specific hashtag, so they are stored together. Thus, hosting contests is an optimal strategy to ignite engagement with your customers.



My name is Izzy and I am a co-founder of IDS, an award-winning HubSpot Solutions Partner. I lead our team of consultants who provide professional guidance to help businesses implement the HubSpot CRM platform migrate, integrate their tech stack to HubSpot to create a seamless environment for sales reps to use. There is nothing I love more than solving the challenges that come up when someone wants to migrate an old system or integrate their tech stack with HubSpot - it's like a puzzle!

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