Email Subject Line Best Practices [Infographic]

20 May, 2015

Today the average person receives over 100 messages a day. So how can you make your email get noticed with all that noise? That’s where the subject line comes in. If you get creative and craft email subject lines that grab your subscriber's attention and get him curious, chances are your email will get opened.

The infographic below from Litmus.com walks you through the essential steps of writing an effective email campaign subject line. Regardless of what industry you’re in or the context of your email, your email subject line can determine the success or failure of your email campaign.

Saying that the infographic below is not to be taken as a definitive guide, your best bet for effective email subject lines for your next campaign is to conduct A/B testing with different variations and tactics until you find the secret formula that works for your business, subscribers and the context of your email.

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What other tips do you have for writing email subject lines that work? 

Izzy

Izzy

My name is Izzy and I am a co-founder of IDS, an award-winning HubSpot Solutions Partner. I lead our team of consultants who provide professional guidance to help businesses implement the HubSpot CRM platform migrate, integrate their tech stack to HubSpot to create a seamless environment for sales reps to use. There is nothing I love more than solving the challenges that come up when someone wants to migrate an old system or integrate their tech stack with HubSpot - it's like a puzzle!

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