With the drastic change in user behavior online, where people can skip commercials, install pop-up blockers, and phone barring services, Inbound Marketing comes in as the winning methodology for lead generation. It turns your website into your top achieving salesperson!
Compelling, informative, useful content like blog posts, infographics, webinars, and ebooks have a higher chance of generating interest and increasing conversion rates than interruptive Outbound Marketing methods. Part of flourishing in today’s marketing environment is staying in tune with the latest industry trends and applying the current best practices.
With this in mind, I put together a list of my favorite Inbound Marketing-related blogs that you should be reading if you want to be on top of the latest Inbound Marketing trends. Of course, these are not the only Inbound-related blogs that you should be reading - these are my favorite bunch. In addition, there is an enormous amount of other blogs that are also great. I hope you find them useful - here is the list of great inbound marketing blogs you should be reading.
Hubspot makes the complete marketing automation software. With their powerful, easy-to-use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. Hubspot’s Inbound Marketing blog features daily updates from their experts within the company. With time, their blog has grown to be the blog where marketers go to grow. Have a look: http://blog.hubspot.com/marketing
Founded by Rand Fishkin of MOZ, the authority in SEO, and Inbound marketing guru Dharmesh Shah of HubSpot, the inbound.org board, is the community for marketing professionals. Users of inbound.org are free to post articles, videos, questions, or start a discussion. This website is loaded with an enormous amount of content posted by those in the Inbound industry. Once registered, you get your own personalized Inbound.org page with content from tags you follow and groups. You also get to view trending articles as shared and upvoted by the Inbound.org community. Check them out via http://inbound.org/.
Moz is a software as a service (SaaS) company based in Seattle, Washington, U.S.A., that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to software development in 2008. Their blog has daily (almost) posts from experts in the industry. The Moz inbound marketing and SEO blog provide tips, tricks, and advice for improving websites and improving search, social, content, and brand marketing. Visit them here: http://moz.com/blog
The marketing blog is loaded with articles related to web analytics, inbound marketing, and testing knowledge. They are very popular for informative articles about conversion rates, website data analysis, web optimization, and content marketing strategies. In summary, Google Analytics tells you what's happening. KISSmetrics tells you who's doing it and also train you on how to do it. Their blog is nicely broken down into three sections; infographics, marketing guides, and webinars. Visit them here: http://blog.kissmetrics.com/.
5. Social Media Today
Social Media Today is an independent, online community for professionals in PR, marketing, advertising, or any other discipline where a thorough understanding of social media is mission-critical.
Every day, they provide insight and host lively debates about the tools, platforms, companies, and personalities revolutionizing the way information is consumed. All of their content is contributed by the members and curated by their editorial staff. In addition to blog posts, the site has white papers, infographics, and a great webinars section.
This blog is viral in publishing articles about content marketing to assist businesses in attracting new visitors, increasing traffic, and building their online brand. They provide great content related to the art and business of writing - the science behind content marketing and how to utilize it to reach the best. They also have an incredible set of ebooks that you can download for free and learn from. Extremely useful, I tell you. Here is the link to the blog: http://www.copyblogger.com/blog/
Are there any other blogs that you like to visit and learn from? Would you please share your favorites with me? I would love to hear all about them.
Ranya is an entrepreneur with over a decade experience in pulling up her sleeves and getting S*** done. She is specialized in inbound marketing and inbound sales.