Top 20 SEO Tips for Small Businesses

23 December, 2014
Search Engine Optimization (SEO) is too complex for beginners; here are the top 20 SEO tips for small businesses to help you rank your site higher.
  1. Choose the right keywords that are low in competition and high in search results.
  2. Use keywords naturally like the way you talk or speak
  3. Optimize content for relevant, long-tail keywords
  4. Optimize page titles less than 70 words
  5. Add meta description; less than 160 words
  6. Create an XML site map
  7. Produce great content
  8. Create a company blog and update it regularly
  9. Add alt tags to images
  10. Make image file size as small as possible
  11. Give description and caption to all images
  12. Increase inbound links
  13. Use google webmaster tools and google analytics to analyze website
  14. Build a network of quality backlinks.
  15. Optimize the text in your RSS feed just like you should with your posts and web pages.
  16. Surround video content on your pages with keyword-rich text.
  17. Set up a Google+ page for your business.
  18. Create content primarily for people, not search engines.
  19. Write a unique, descriptive meta description for every page. 
  20. Social media isn’t a replacement for SEO.


My name is Izzy and I am a co-founder of IDS, an award-winning HubSpot Solutions Partner. I lead our team of consultants who provide professional guidance to help businesses implement the HubSpot CRM platform migrate, integrate their tech stack to HubSpot to create a seamless environment for sales reps to use. There is nothing I love more than solving the challenges that come up when someone wants to migrate an old system or integrate their tech stack with HubSpot - it's like a puzzle!

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