Why We Love Email Marketing

16 January, 2015

Email Marketing is still one of the most effective ways to communicate with your customers and leads, according to The Radicati Group, Inc Email Marketing is expected to grow to $12 billion by 2016, and email traffic is estimated to grow to over 192 billion emails sent per day by 2016.

Here are our top reasons why we love email marketing, and you should too: It’s Affordable. Email marketing is an affordable way to communicate with your leads and customers than traditional techniques such as direct mail, which requires setting a budget for printing and delivering your marketing materials.

It’s Fast - Sending an email campaign is incredibly fast in terms of both delivery and response. A campaign that is sent to thousands of contacts can be delivered in a matter of minutes. Accompanied with the right message, you can get your recipients to respond quickly to your message.

It’s Focused - Email segmentation allows you to segment your contacts database based on their demographics, which stage in the buyer's journey they are at, specific actions they did on your website, their past purchase history, etc. The segmentation criteria are endless. This unique feature allows you to send email campaigns that target a specific niche in your contacts. This is the path to achieving the best engagement rates.

It’s Measurable - Email Marketing campaigns analytics and reporting tools provide you with detailed measurements on your campaign performance, Email Marketing ROI, Open Rate, Click-through, unsubscribes, forwarding, etc. This valuable feature of Email Marketing campaigns allows you to analyze each campaign result and apply your findings to refine your next campaign for higher engagement ratios.

It has the highest ROI - According to the Direct Marketing Association, Email Marketing has an ROI of around 4,300%. According to Econsultancy: In 2014, email regained its top position as a channel for delivering ROI, knocking SEO out of the top spot.

It’s Personal - We all love personalized service. Let alone a personalized email. It doesn’t matter what type of business you run; personalization can make a difference. For example, personalized emails improve clickthrough rates by 14% and conversion rates by 10%. (Source: Aberdeen). Of course, today, email marketing personalization doesn’t only mean that you can send a personalized email with your contact’s name. Still, you have the ability to personalize your campaign based on information such as sales or purchase history or geographic location.

Check out this useful  Email Marketing Glossary before sending your next email marketing campaign, and make sure you go through the Email Marketing Checklist. 

I hope this is helpful information for you. What other reasons do you think should be added to this list? 



My name is Izzy and I am a co-founder of IDS, an award-winning HubSpot Solutions Partner. I lead our team of consultants who provide professional guidance to help businesses implement the HubSpot CRM platform migrate, integrate their tech stack to HubSpot to create a seamless environment for sales reps to use. There is nothing I love more than solving the challenges that come up when someone wants to migrate an old system or integrate their tech stack with HubSpot - it's like a puzzle!

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