The CRM Guide for Inbound Marketing
In Customer Relationship Management, the spreadsheet is in the past. It may have worked when you were independent, an entrepreneur or a startup.
But now that your company is growing, you need a software that can help you align your sales and marketing goals, optimize your service delivery processes, while managing the relationship with your customers.
It doesn't matter if you are a B2B or a B2C. With a CRM you can:
- Manage and feed a quality customer database.
- Follow up conversations with multiple people.
- Monitor and evaluate marketing and sales activities.