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Inbound Marketing BlogThe latest trends in content marketing & automation

Raimundo Estela 13, Jan, 2017

HubSpot expert in Chile discusses Inbound marketing and Inbound sales

Right now, we’re living in a world where the client is empowered. They know what they want, when they want it, and where, how and why they want it. They have their own ways of finding information and knowing the benefits of the products they're looking for. So, what is the role of a salesperson in this case? They don't need to explain what they're offering because the consumer already knows.

Roberto Perez 15, Jan, 2017

HubSpot Inbound Sales expert calls to align marketing & sales in Chile

José Martins, Senior HubSpot Inbound Marketing Specialist, kicked off the seminar “Spam Calling is Dead,” held by the Santiago HubSpot User Group (HUG) and Universidad Adolfo Ibañez, with over a hundred marketing and sales representatives to check the main digital marketing trends in Chile. 

Roberto Perez 21, Jan, 2017

Is an Inbound Marketing strategy good for you?

Choosing to develop an Inbound Marketing strategy, either in-house or through an agency requires careful consideration. The first one is whether the product, service or industry your company serves will make the most of the capacities that Inbound can generate.

Ranya Barakat 9, Jan, 2017

The f-ing knowledge behind Inbound Marketing

Once upon a time, Albert Einstein, Confucius, Plato, and Aristotle were having a drink. Can you imagine the topic of that conversation? The jokes between them? The wit? I imagine knowledge and experience being shared between them, because they all believed there is a deep bond between knowledge and experience, in fact, that there cannot be knowledge without experience.

Ranya Barakat 27, Dec, 2016

Why demand generation is important for inbound marketing

Don’t get confused. Demand Generation and Inbound Marketing strategies are very different, but both strategies can work together to improve your company’s results.

Roberto Perez 23, Dec, 2016

4 things I learned from HubSpot’s Content Marketing Certification

HubSpot's Content Marketing Certification opened up a range of topics, practices and tools I was eager to dig into in more detail, as it's the perfect complement to an Inbound Marketer developing and writing a content strategy.

Raimundo Estela 19, Dec, 2016

The Start of my Inbound Journey

Does Inbound Marketing truly work? That was the 1st question I asked myself when being explained what my job was going to be about during my first day. When I started, the whole concept was completely alien to me. Not only I knew how to do traditional marketing, but my role was all about public relations, never having to sell a product.

Raimundo Estela 16, Dec, 2016

How Growth Driven Design can help scale your business

Your website is the first interaction people have with your brand. It's usually what determines the future of your company, and the work behind it can take over a year between its development and launch. But, even if just creating this platform can be seen as a display of the company’s products or service, there is a factor that everyone involved should consider when creating this: the potential of growth it has.

Roberto Perez 15, Dec, 2016

What are the pillars of a Growth Driven Design Mindset?

Growth Driven Design (GDD) is not just a website development method, but a marketing strategy and project management model.

According to HubSpot’s Growth Driven Design Founder Luke Summerfield,  traditional methods imply a greater risk for those who implement this new strategy, because it is all “based on assumptions” and it is “static for an average of two years”, while GDD is made based “on actual data and with constant growth”.

Ranya Barakat 14, Dec, 2016

My 2016: The Human Side of Inbound

My journey with Inbound in 2016 has taught me a lot. In this blog post I don't want talk about methodology or metrics, or ROI, or tactics - none of that. I want to talk about the human side of Inbound.

I remember sitting in the audience at #Inbound16 and listening to Dharmesh mention how he preferred his computer over humans. I do too.  I much prefer spending time with a computer or upside down on my yoga mat.

The irony though - I do Inbound, Inbound Marketing and Inbound Sales, which is all about humans.