Grow with Inbound

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How to Choose an Inbound Marketing Agency

Sophisticated and well-executed marketing strategies should be a core objective for any growth-focused business. Yet it's not always easy to accurately measure the efficacy of marketing tactics. Additionally, even strategies that do show early promise can plateau or become ineffective as a business scales.

By Ranya Barakat

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May 18, 2018

How To Boost Your Ecommerce Sales With Inbound Marketing

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Adopting or improving an inbound marketing strategy can offer all sorts of value to an organization.

The type of value, of course, can vary. Higher sales? Better conversions from prospects into customers? Higher engagement? Higher revenue? Greater outreach and education?

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December 22, 2017

This is what starting a new career in Inbound Marketing at 42 is like

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Life is not a young person’s game –it’s an inspired person’s game. The line’s not mine, I read it in a book I bought recently.

It spoke to me because, well, I’m not a spring chicken anymore. I’m 42 years old. Which is young, don’t get me wrong, but I’m supposed to have it all figured out by now.

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December 7, 2017

This year i am a lion-ess-ish

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I was fortunate enough to experience the Lions Bootcamp with David Weinhaus from Hubspot. I know, aren’t Hubspot just great! Having just completed the Lion’s Bootcamp with the incredible Dan Tyre, I was energized, pumped, confident and ready to make the pounch - rrrr - I mean the connect call.

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November 6, 2017

¿Want your content to nail it? Do some cluster thinking

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If you think your content strategy has what it takes to capture more leads, then think again.

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October 25, 2017

Paid ads vs organic traffic: Paid = renting, organic = owning lead gen

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What can one say that hasn’t been already said in the good ol’ paid ads vs organic traffic debate?

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August 12, 2017

The Best Dan Tyre's Pipeline Generation Bootcamp

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We have been a HubSpot Partner Agency for about two-and-a-half years now. We just made it to Platinum tier–, and it's been one heck of a journey. Inbound is a constant and intensive learning experience.

But back then I would have never imagined sales was my thing. That changed when I became a Lion.

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July 21, 2017

We're Chile's 1st Hubspot Platinum Tier Partner Growth Agency. Boom 👊

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Santiago de Chile, July 17, 2017 – Chilean growth agency IDS, a leading provider of Inbound Marketing, Inbound Sales, and Growth Driven Design services, proudly announces it has earned Hubspot Platinum Partner tier level.

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June 8, 2017

Inbound Marketing is the beginning of a new love affair

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What happens when two partners in a relationship don't communicate, are forced to be together, barely understand what they want, yet believe that the other is the only source of happiness? An unhealthy relationship.

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June 7, 2017

The future is now: why you need Inbound Marketing and Inbound Sales

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Before getting into the matter at hand, I want to give credit where credit is due. HubSpot director Dan Tyre's amazing June 6th talk at the Santiago HUG meetup inspired this blog.Also, many thanks to Adolfo Ibáñez University’s CEI for hosting the great experience. Click here to find Dan’s presentation on SlideShare. It contains several stats that will make you think if you're doing sales and marketing right in 2017.

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May 11, 2017

In the Buyer’s Journey you don’t close clients - they close you

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When was the last time you made an important purchase without looking up Google first?

Chances are it was a long time ago. Back in the day you had to take people for their word. Information asymmetry was inherent to the buying process. Consumers had little power in the negotiation, whether it was for a home TV or a corporate software license.

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March 29, 2017

What is Growth Driven Design and how to apply it in your company?

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Designers often leave something out of their value proposal:  understanding and measuring how will a project influence their client's business, in quality and quantity. 

Customers had a hard time earning or getting the approval for their budget to pay for your web design proposal. They deserve to know their real return on investment (ROI) before deciding to work with you.

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March 9, 2017

How to Grow Your Business Using HubSpot's CRM

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A CRM (Customer Relationship Management) can benefit a company in so many ways that it almost becomes a necessity in most of them, but, are you using the most out of the tool you currently have in your business?

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March 6, 2017

Why use remarkable content in an Inbound sales strategy

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Ironically, content marketing shouldn’t be relegated to (you know), marketing. We continue to overlook the value of content to empower and enable salespeople to better engage in a conversation, develop trusting relationships and become an advisor to leads. Does this image resonate with your company?

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March 2, 2017

How to reduce customer churn rate at SaaS companies

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When it comes to customer relationship management, the churn rate of any business is an important indicator of health. In the case of the B2B marketing and sales process, and especially Software as a Service (SaaS) companies, reducing churn is a priority.

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February 28, 2017

How to use LinkedIn for prospecting and sales

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LinkedIn is a prospecting tool, but it can also be used as a handy sales tool that will increase conversion and trust in your product or service and will keep your brand present where it matters the most: with your buyer persona.

For professional networking, LinkedIn is one of the most important social networks currently available. It has nearly 500 million users and is increasingly used as a critical sales enablement tool.

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February 13, 2017

Inbound Marketing: The next step for the automotive industry

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You want to buy a new car. How do you start the process? It's possible that a few years ago, you would have chosen a dealership by its name or ads, followed by a visit to perform a test-drive and meet the specs, prices and repeat this somewhere else. But this trend has changed, and the way dealerships do marketing must change with it.

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February 9, 2017

Increase Student Admissions with Inbound Marketing

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Inbound Marketing and Inbound Sales gives universities a tailored, content-based marketing and sales strategy. Colleges can use CRM to improve student admissions.

College admissions are facing a serious challenge. According to  University Business, prospect students demand customized information.

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February 8, 2017

How to Optimize Your Sales Funnel with Lead Scoring

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 After a long process that involved a digital marketing and lead generation strategy, you’ve finally acquired some leads. You know they’re interested in your product or service, but just passing them to sales isn’t enough.

Some of them might still have doubts or were just curious about your content offer, so treating them all equally isn’t the best solution. They have different needs and approaches that depend on which stage of the Buyer’s Journey they are currently in.

You need to prioritize them, and this is where lead scoring comes into action for you to have a better performing strategy, increase your ROI and net more sales.

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January 13, 2017

HubSpot expert discusses Inbound marketing and Inbound sales

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Right now, we’re living in a world where the client is empowered. They know what they want, when they want it, and where, how and why they want it. They have their own ways of finding information and knowing the benefits of the products they're looking for. So, what is the role of a salesperson in this case? They don't need to explain what they're offering because the consumer already knows.

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January 12, 2017

HubSpot Inbound Sales expert calls to align marketing & sales in Chile

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José Martins, Senior HubSpot Inbound Marketing Specialist, kicked off the seminar “Spam Calling is Dead,” held by the Santiago HubSpot User Group (HUG) and Universidad Adolfo Ibañez, with over a hundred marketing and sales representatives to check the main digital marketing trends in Chile. 

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January 9, 2017

Is an Inbound Marketing strategy good for you?

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Choosing to develop an Inbound Marketing strategy, either in-house or through an agency requires careful consideration. The first one is whether the product, service or industry your company serves will make the most of the capacities that Inbound can generate.

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January 7, 2017

The f-ing knowledge behind Inbound Marketing

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Once upon a time, Albert Einstein, Confucius, Plato, and Aristotle were having a drink. Can you imagine the topic of that conversation? The jokes between them? The wit? I imagine knowledge and experience being shared between them, because they all believed there is a deep bond between knowledge and experience, in fact, that there cannot be knowledge without experience.

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December 27, 2016

Why demand generation is important for inbound marketing

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Don’t get confused. Demand Generation and Inbound Marketing strategies are very different, but both strategies can work together to improve your company’s results.

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December 23, 2016

4 things I learned from HubSpot’s Content Marketing Certification

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HubSpot's Content Marketing Certification opened up a range of topics, practices and tools I was eager to dig into in more detail, as it's the perfect complement to an Inbound Marketer developing and writing a content strategy.

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December 19, 2016

The Start of my Inbound Journey

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Does Inbound Marketing truly work? That was the 1st question I asked myself when being explained what my job was going to be about during my first day. When I started, the whole concept was completely alien to me. Not only I knew how to do traditional marketing, but my role was all about public relations, never having to sell a product.

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December 16, 2016

How Growth Driven Design can help scale your business

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Your website is the first interaction people have with your brand. It's usually what determines the future of your company, and the work behind it can take over a year between its development and launch. But, even if just creating this platform can be seen as a display of the company’s products or service, there is a factor that everyone involved should consider when creating this: the potential of growth it has.

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December 15, 2016

What are the pillars of a Growth Driven Design Mindset?

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Growth Driven Design (GDD) is not just a website development method, but a marketing strategy and project management model.

According to HubSpot’s Growth Driven Design Founder Luke Summerfield,  traditional methods imply a greater risk for those who implement this new strategy, because it is all “based on assumptions” and it is “static for an average of two years”, while GDD is made based “on actual data and with constant growth”.

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December 14, 2016

My 2016: The Human Side of Inbound

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My journey with Inbound in 2016 has taught me a lot. In this blog post I don't want talk about methodology or metrics, or ROI, or tactics - none of that. I want to talk about the human side of Inbound.

I remember sitting in the audience at #Inbound16 and listening to Dharmesh mention how he preferred his computer over humans. I do too.  I much prefer spending time with a computer or upside down on my yoga mat.

The irony though - I do Inbound, Inbound Marketing and Inbound Sales, which is all about humans.

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December 12, 2016

My Inbound journey in 2016

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Throughout 2016, I had the chance along with my team to work with a dozen of clients developing and implementing their inbound marketing and sales enablement strategies. It was a crazy year for us here at IDS - we started the year with 3 clients and we ended the year with 12.

I have learned a lot from this experience and I would like to share what I have learned with the world.

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December 7, 2016

Austin Knights speaking about the latest UX trends

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On Tuesday, December 6th, Universidad Adolfo Ibáñez along with IDS Agency organized the 3rd Santiago Hug User Group in Chile this year which hosted Austin Knight, UX expert from Hubspotwho talked about the results and steps that can be attained by merging Inbound Marketing with a good user experience in a meet up held at the Centro de Experiencias y Servicios of the UAI.

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November 17, 2016

10 Tips for More Effective B2B Demand Generation

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Your service or product could be the best option in the market, or it might even be the best available option, but for people to be interested in it, it is mandatory to increase your demand generation while also nurturing your leads. To help you on this subject we’ve done a list of ten quick tips that can help you develop this area, which sometimes ends up overlooked.

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November 15, 2016

9 Demand Generation Mistakes that Sabotage your Success

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While a digital marketing strategy may take different roads to nurture their campaign, some of them may be leveraging one with the wrong steps approaching demand generation. Here are some examples:

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November 3, 2016

Growth Hacking and Digital Marketing Trends

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When it comes to B2B endeavors, the use of digital marketing strategies or growth driven tactics for demand generation and acquiring new customers -such as Inbound Marketing- may produce a mental block to any startup or expanding company.

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November 1, 2016

5 Digital Marketing Trends That Will Impact Growth Hacking

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Nowadays more than 50% of searches are on mobile, 91% of Facebook use (daily active users) is on mobile, and 80% of Facebook advertising revenue is on mobile.

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October 26, 2016

Growth Hacking and Inbound Marketing

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Growth Hacking. Just the name sounds like one of the coolest concepts ever. And even if it sounds like a faraway term, this methodology does just what its name says: hacks and improves the growth of a business by focusing on the product itself and its own digital sharing capabilities. The best of all? It can become one of Inbound Marketing's greatest ally.

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October 17, 2016

Hustle: A Useful Tool for Entrepreneurs

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Ambition isn’t seen as a positive value. It is thought that there is always an evil intent behind the road of personal growth, be it professionally or economically. But not every kind of ambition is bad. There are different levels that could contribute to the growth of a new venture, according to Neil Patel, author of Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum, who will be in Chile this October during a congress about digital marketing.

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October 12, 2016

Inbound Marketing and Experience at Adolfo Ibañez

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Only a few hands were raised when asked if they knew what Inbound Marketing was. The date was Tuesday, October 11th in a special presentation held by the Centro de Experiencias y Servicios at Universidad Adolfo Ibáñez within their Reunión de Intercambio forum titled “Digital Marketing and Client Experience” and as IDS we went with only one goal: To have more hands raised by the end of the speech.

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October 4, 2016

Latam's Content Marketing Trends: brief blogging helps a lot

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Amongst the latest updates in content marketingHubSpot's State of Inbound 2016 has marketers in Latin American very surprised. For Inbound Marketing or a content strategy , the region has one very distinct outlying trend: contents are short, and copywriters take shorter to draft an average blog. 

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September 30, 2016

How IDS helped a Higher Ed SaaS achieve 1214% ROI in 1 year

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Inbound Marketing continues to disrupt traditional marketing and is gaining traction in Latin America.

A successful example of this is the U-Planner story. We are excited to share this story with the world because it clearly demonstrates how when an Inbound Marketing strategy is put into action, it works, and it works well. With defined SMART goals steering the strategy, it becomes easy to measure your efforts and calculate your ROI.

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September 27, 2016

Is your Inbound Marketing strategy generating the right content?

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Identifying your buyer personas, keywords, and developing a SEO strategy are essential steps to having a solid content strategy in Inbound Marketing. But, what about the content?

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September 13, 2016

INBOUND MARKETING: connecting with your prospects

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Believe it or not, despite the fact that are 7,737 billion active accounts in the world’s ten most popular social networks, phone calls are still is the best sales channel.

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September 12, 2016

Inbound marketing trends in Latin America, by Hubspot

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The Inbound Sales process in Latin America will undergo considerable changes in order to close deals and engage with prospects, according to the most recent State of Inbound report by HubSpot

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September 5, 2016

International SEO: the perks of Latin American Inbound

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An Inbound Marketing Strategy in Latin America requires a very precise SEO optimization, in order to grasp the diversity of terms use in the region. There are untapped riches and a great space to grow for demand generation, automation and lead nurturing. Just watch your search terms: we're a very diverse continent. 

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September 2, 2016

Conversion Rate Optimization: Tactics To Increase Revenue

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One of the best things about Inbound Marketing is that it never leaves you alone. This isn’t a magical software that you have to assemble and figure out how to operate it by yourself, but a constant service that walks with you all the way, from your web optimization, through to your content marketing and to permanent lead conversion management.

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August 31, 2016

Your blog: is it inbound ready or not?

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Everybody likes your company's blog, but your sales haven’t improved yet? Probably it’s because your content strategy is not aligned with your sales goals. In other words, your blog is not inbound ready.

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August 26, 2016

Social media marketing: avoiding spam with a content strategy

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People might mistake a marketing automation software with an automated marketing bot, and may mistake the increasing filtering changes in all social networks with a mass blockade to their social media strategy.  If you're doing your homework and working your content properly, this is further from the truth. 

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August 11, 2016

Here is How to Budget For a successful Inbound Marketing

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We’re about to enter the final quarter of 2016, and many companies are beginning to gather information for yearly dilemma: how to plan a budget for digital marketing in 2017?

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August 9, 2016

Content marketing trends for your 2017 lead generation strategy

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Do you remember the Golden Snitch? That tricky, annoying, and super fast little flying ball that Harry Potter had to catch to win a Quidditch game? Well, customers are like Golden Snitch balls.

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