Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract individuals to your brand and converts them into lasting customers.
Wondering if the shift to Inbound Marketing is worth the effort? Here is a list of 20 Shocking Inbound Marketing Stats that will help you decide.
94% of the links search users click on are organic, not paid. (eConsultancy) [Click To Tweet]
75% of search engine users never scroll past the first page of search results. (MarketShareHitsLink.com) [Click To Tweet]
Articles with images get 94% more views over those without an image. (Jeff Bullas) [Click To Tweet]
Companies with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer. (HubSpot) [Click To Tweet]
77% of consumers prefer permission-based promotions through email. (via Exact Target) [Click To Tweet]
Content marketing is 31% cheaper than paid search advertising. (via Eloqua ) [Click To Tweet]
#Inboundmarketing costs 62% less per lead than traditional outbound marketing (HubSpot) [Click To Tweet]
Email #marketing has 2x higher ROI than cold calling, networking or tradeshows (HubSpot) [Click To Tweet]