If you want to attract a strong readership for your blog then first you need to create remarkable content and generate traffic so that your content gets read. The more people who find your blog, the more people who will read your ideas and engage with your content.
In this post I am sharing 45 simple tips to increase traffic to your blog and help you build audience and increase readership.
Your title must be unbelievably powerful.
Be cheeky! Start a debate by writing about something controversial.
If you create informative, helpful content, people will visit your website regularly.
Interview key people or influencers in the industry you are targeting. Then post the interviews as blog posts, video on youtube or vimeo, and include images. These interviews will be shared like wildfire.
Find out what type of topic or questions your buyer personas are asking. Search forums, Facebook groups, LinkedIn groups, Google+ communities and then write about it.
Become an author on LinkedIn by publishing your content on LinkedIn Pulse.
Automate the scheduling of your posts. You can use HootSuite, Buffer, HubSpot or any other content automation tool.
Blog regularly and consistently (According to Social Media B2B, B2B companies that blog generate 67% more leads per month than those that don’t. )
Think hard about the word count or read time of your blog posts. (According to Medium, the ideal length of a Blog post is 7 mins or 1600 words)
Always refer back to your website statistics to find out which of your content is best performing, then create more content around these topics.
Make sure you blog is optimized for mobiles. (According to comScore, nearly 60% of digital media consumption takes place on mobile devices)
Pay close attention to the amount of content your blog has. (According to HubSpot companies with 51 to 100 pages of content generate 48% more traffic than companies with 1 to 50 pages)
Use a variety of content types. Diversify between memes, blog posts, infographics, eBooks & Guides, videos, webinars etc.. People are different and they like to consume different types of content.
If you find you have best performing content, compile it and turn it into an informative presentation on SlideShare.
Make noise by writing press releases about your latest activities. Distribute them on sites like PRWeb and always link them back to your blog.
Use catchy stock photos and graphics to draw attention to your posts (90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco).
Use infographics on part of your content strategy. Infographics done right do not only make it easier to understand complex information, but boost both the creator’s profile and website traffic.
2015 is the year of video content. Make sure to produce and upload your videos onto YouTube and Vimeo — make sure a link to your site is in the description and the video.