There is no doubt that online content creation is reaching an all-time high, as businesses spend more time and resources working on Inbound Marketing strategies to content noticed and shared. It appears that the saying “Content Is King” isn’t enough anymore. It’s more like "Content isn't King, it's the Kingdom." ~ Lee Odden
With this in mind, it is essential that you have a content distribution strategy in place so that you are posting relevant and useful content to your target audience people (your buyer personas). With such an enormous amount of content to be distributed around the clock and many social media profiles, it calls for the use of an automation tool, making the process more effective and organised.
In this post, I listed what I think as the top 6 social media management tools, I hope you find this post useful and helps you select the tool that is mot suitable for you.
Hootsuite is probably the most used free social monitoring and scheduling platform on the market. Users can manage and monitor numerous accounts and feeds. Hootsuite cradles an auto schedule feature which means you can pre-plan your posts, and schedule them ahead of time, so you always make sure you have content ready to be shared. One of my favorite features on Hootsuite is the ability to select and publish to more than one user account. This is very useful if your manager or one of your colleagues wants you to post on one of the social media platforms on their behalf.
Buffer has seen immense growth since it was launched nearly five years ago, and that comes as no surprise to me. It is a very simple and efficient tool to use. It allows you to load your Twitter, LinkedIn and Facebook posts from any website. Like Hootsuite, Buffer also automatically queues your posts so they are shared at the best possible times throughout the day according to your fan base on each network. This helps your content be viewed by your followers and fans most often. This also allows you to prepare your content queue, decide which content you want to share on which social platform, and it then does the guess work of when to schedule the post.
Another outstanding paid tool for content automation is HubSpot. Hubspot requires you to have a paid HubSpot account. Once you become a Hubspot user, the software fully integrates your contacts, blog content, social media accounts and posts, call to actions, CRM, landing page library, SEO and keywords, page performance and reporting. To me, it is a complete tool on the market at the moment.
The Hubspot Social Inbox provides you with the ability to schedule social updates across a number of social media platforms for multiple users. This results in significant time savings and the ability to take on the content distribution efforts for key members of your team. Page titles, URLs such as your blog, Call To Actions, landing pages on page search engine optimisation are easily created, filed and scheduled for publishing. The way this tool full integrates all of your content efforts together is truly outstanding. It also cuts down on the required time and costs needed to plan, create, deliver and monitor a content media strategy. Hubspot also provides you with a great reporting tool indicating how each post you make is performing.
Sprout Social has very similar functionality to Hootsuite or the Hubspot Social Inbox. A very useful feature in the tool is the team content calendar. It allows you and your team to collaboratively plan out social media schedules and review and modify your social updates. Sprout also has a great social CRM that gathers past conversations and engagements for you.
A very interesting tool that I recently came across is GaggleAMP. This is a paid tool that has a great value if you are looking to boost your team or business partner’s social networks, without the need for them to do it personally. Like the other tools I mentioned in this post, GaggleAMP allows you to schedule your social media posts, that are then filtered out to your Gaggle networks. The people in these networks can be employees, business partners, customers or any other business groups that are of interest to your industry. Members of each specific Gaggle have the ability to share your post from their Gaggle inbox, which will provide your posts with wider exposure. The spectrum then gets wider and wider.
Oktopost is the only social media platform designed specifically for B2B management, using Oktopost allows you to determine which social media channel each new customer came from, and the value of sales each Social Media post generated. You can plan and schedule all your Facebook, Twitter, LinkedIn and Google+ posts using multiple profiles and accurately track clicks and conversions. With Oktopost Leads tab, you can view the conversions from each social network. This Leads tab tracks from which social media network the conversions came, along with the total number of conversions for each campaign. The “Campaigns” and “Reports” features give you data so that you can determine which campaigns (or particular posts within campaigns) bring you the greatest business results.
In summary, there are a lot of similarities between the above-mentioned tools in the features that they offer. Which tool you are most comfortable and feel would benefit your business is a decision you need to take. What I would recommend you to do is to try all of them for a short period of time. Once you have navigated on the dashboard of each one, you will be able to choose. Make sure you do start to use a tool to boost your content distribution efforts, as this will provide you with the opportunity to distribute your content and levels of the highest caliber.
I hope you find this post informative, and I look forward to hearing your feedback on the tool that you choose, or any of the tools for that matter. Please leave a comment below, and let’s start a discussion.