Inbound Marketing can work miracles if you apply your strategy thoughtfully and consistently. It is not only about blogging, call to actions, emails, landing pages, or the software you are using. It is more about how you optimise the effectiveness of your inbound efforts. Remember the term Content Marketing? Inbound Marketing is the more modern approach to enhance results out of what used to be called Content Marketing. The main objective is to find leads. Here are a list of 7 must do’s for a successful Inbound Marketing.1. How Often Do You Blog?
The rule of thumb and what working with our clients has shown us, is that the more you blog, the more visitors you push to your website. So rule #1 for 2015, make sure you create enough content to be published month to month, stemmed from your content marketing strategy. Selectively think about the topics your users will be interested to read. Prepare it, schedule it, and publish it. How often your publish a blog depends on your industry, your budget and your goals.
2. The Best Type Of Content to Blog
Original content over time will result in an increase in lead generation. The best type of content to be blogging is information that is educational within your industry. The psychology of the user today has changed. It is no longer about clicking on ads that interrupt them while searching. Users today have an idea on what they are looking for, and will search for organic content that will educate them about that specific industry or product. They don't want to bombarded with ads anymore. They want high quality informative information that will help them take the decision in making a purchase. This educational content can be text, video, infographic, memes, presentations, ebooks and more. The sky is the limit with what you can create, so get creative. Break the rules. Think out of the box.
3. Update Your Website Often, Very Often
Times have changed and things are becoming very dynamic. The same has to apply to your website. Prepare at least 1 update for your site on a monthly basis. It can be a new channel, or an upgrade or enhancement to a feature, or an alteration in the look and feel for seasonality. Start the year with a list or updates, enhancements or changes planned for every month. Once you have your list created, move on and prioritise the list monthly. Agree with your team which items on the list are the most important, and visualise the effect it will have in terms of traffic and leads. Then take your decision which to implement when. Do this monthly, and I guarantee you after 1 quarter, when you are analysing your site statistics, you will be super impressed with the increase in traffic and leads.
4. Video Content, Video Content And More Video Content
It has been stated that 2015 is going to be the year of video. With the different applications and tools that create video content available on the market, this task has been made easy for you. Most, if not all of the social media platforms now support video streaming of various lengths. Users love to watch video, because it is visual, interactive, and can be short. So while preparing your content month by month, make sure you start using videos, and use them almost everywhere. The videos you create can be used on your website, blog, email marketing campaigns, landing pages, and social media channels.
With Inbound Marketing, one of my favourite aspects of it is the opportunity to create smart content. Smart content I hear you say - yes, smart content. What is smart content? Smart content is remarkable content created for your website visitors and is displayed to match each visitor's persona and the stage they are in in the buyer journey. This will allow you to provide prospects with the right content at the right time. This gives them a feeling of safety, which is a key requirement to convert them from leads to customers. Smart content can also be customised per device and country, which means that you can create different content, for different users, on different devices, in different countries, in different languages. Sounds intense, but trust me - that is the best way to spoon feed your prospects. Provide them with the information that you want to be reading, in thefts form for them to aid them in the deacons process to make a purchase.
6. Monitor Your Website Visitors' Behaviour
To take Inbound Marketing to the next level, it is best to look into the nitty gritty details. Review and analyse your website traffic, keeping an eye on where your prospects are spending their time on your website. What posts are they reading? Which pages are they exiting the site from? Which links are they clicking on? How much time are they spending on your website? What posts have they shared? This business intelligence allows you to customise the pages that are getting the most traffic and improve their potential to turn visitors into leads, and also allowed you to rid yourself from the pages that have little or no effect on your visitors.
7. Make Weekly Optimisation Adjustments
With optimisation adjustments, comes enhancements. These enhancements can lead to an increase in your website visitors, which will result in improved leads generated. Going back and fine tuning and adjusting your posts and your website is what will differentiate you from your competition. The more your adjust your optimisation, the better your traffic, leads and sales results will be.
Applying these 7 elements to your Inbound Marketing strategy will excel your business online, allowing you to do better business online. You will save money, increase visibility and get to know your consumers better. Not only that, by you will become a trend setter in your industry where you lead the way, and your competition follows. If you would like a free assessment on best practices for your Inbound Marketing strategy, please book below.