Some people think “Spam” as soon as they hear or see the words email marketing.
There is an ongoing debate about this topic, and as it stands today, yes, email marketing can be considered spam if you don’t take the following aspects into consideration.
Get personal – get to know your database. You have to get personal.
Segment your database using different criteria such as age, gender, location, company activity, interests etc.
Integrate email database with social platforms such as Facebook, twitter, linkedin youtube.
Keep your email list clean. Keep it fresh. Remove bounced emails.
Always give users opt in and opt out options. Never add a contact to your list without their permission.
Encourage your users to add you to their safe senders list.
Personalise the subject line.
Make sure you send the right email, to the right person, at the right time.
Inbound Marketing & Sales Enablement Consultant, HubSpot User Group Leader, HubSpot Platinum Partner