Grow with Inbound
How To Boost Your Ecommerce Sales With Inbound Marketing
Adopting or improving an inbound marketing strategy can offer all sorts of value to an organization.
The type of value, of course, can vary. Higher sales? Better conversions from prospects into customers? Higher engagement? Higher revenue? Greater outreach and education?
The Best Dan Tyre's Pipeline Generation Bootcamp
We have been a HubSpot Partner Agency for about two-and-a-half years now. We just made it to Platinum tier–, and it's been one heck of a journey. Inbound is a constant and intensive learning experience.
But back then I would have never imagined sales was my thing. That changed when I became a Lion.
Santiago de Chile, July 17, 2017 – Chilean growth agency IDS, a leading provider of Inbound Marketing, Inbound Sales, and Growth Driven Design services, proudly announces it has earned Hubspot Platinum Partner tier level.Read more
Why use remarkable content in an Inbound sales strategy
Ironically, content marketing shouldn’t be relegated to (you know), marketing. We continue to overlook the value of content to empower and enable salespeople to better engage in a conversation, develop trusting relationships and become an advisor to leads. Does this image resonate with your company?Read more
How to reduce customer churn rate at SaaS companies
When it comes to customer relationship management, the churn rate of any business is an important indicator of health. In the case of the B2B marketing and sales process, and especially Software as a Service (SaaS) companies, reducing churn is a priority.Read more
What are the pillars of a Growth Driven Design Mindset?
Growth Driven Design (GDD) is not just a website development method, but a marketing strategy and project management model.
According to HubSpot’s Growth Driven Design Founder Luke Summerfield, traditional methods imply a greater risk for those who implement this new strategy, because it is all “based on assumptions” and it is “static for an average of two years”, while GDD is made based “on actual data and with constant growth”.Read more
My Inbound journey in 2016
Throughout 2016, I had the chance along with my team to work with a dozen of clients developing and implementing their inbound marketing and sales enablement strategies. It was a crazy year for us here at IDS - we started the year with 3 clients and we ended the year with 12.
I have learned a lot from this experience and I would like to share what I have learned with the world.Read more
9 Demand Generation Mistakes that Sabotage your Success
While a digital marketing strategy may take different roads to nurture their campaign, some of them may be leveraging one with the wrong steps approaching demand generation. Here are some examples:Read more
Growth Hacking and Digital Marketing Trends
When it comes to B2B endeavors, the use of digital marketing strategies or growth driven tactics for demand generation and acquiring new customers -such as Inbound Marketing- may produce a mental block to any startup or expanding company.Read more
How IDS helped a Higher Ed SaaS achieve 1214% ROI in 1 year
A successful example of this is the U-Planner story. We are excited to share this story with the world because it clearly demonstrates how when an Inbound Marketing strategy is put into action, it works, and it works well. With defined SMART goals steering the strategy, it becomes easy to measure your efforts and calculate your ROI.Read more
International SEO: the perks of Latin American Inbound
An Inbound Marketing Strategy in Latin America requires a very precise SEO optimization, in order to grasp the diversity of terms use in the region. There are untapped riches and a great space to grow for demand generation, automation and lead nurturing. Just watch your search terms: we're a very diverse continent.Read more
Here is How to Budget For a successful Inbound Marketing
We’re about to enter the final quarter of 2016, and many companies are beginning to gather information for yearly dilemma: how to plan a budget for digital marketing in 2017?Read more
Why inbound marketing automation matters for fundraising
How do I make donors come to me? The mere association of the term “marketing” with managing a non-profit can be frowned upon. However, it is key to learn to use marketing and sales strategies to raise awareness... let alone donations!Read more
Let's be honest and forthright ... we´ve been introduced to many new technologies and ideas in recent years, and it is more than obvious we'll have a lot of difficulties to determine which technology is really worth spending our time and money on.Read more
Of course it´s a great thing that today digital marketing professionals can get a lot of benefits from automation processes. I mean, just the fact that we're not going to do anything manually make us feel happier. Uncountable tasks and awesome campaigns wouldn't even be possible. Definitely, good automation make us more productive, because it means efficient processes will be controlled in time, making things work to help us measure activities and analyze results for the sake of taking better future decisions, (Such a relief).Read more
5 common marketing automation mistakes to avoid
How frustrating can it be when you buy a brand new powerful and stylish car, you hit the road to test the fury that lies under the hood and, after a few blocks, the engines dies? Well, that could be the same feeling when your company invests in a brand new marketing automation platform to boost sales and, after some weeks, nothing happens.Read more
The expansion of a small business relies on several factors. One of them is an effective and focused marketing strategy that can be aligned with an informed and engaged sales team, nurturing potential customers around their most priced posession: their knowledge.Read more
Let’s pay attention to this phrase: Sell the way people buy.Read more
About Disruptive Innovation and Digital Marketing
I just started working at IDS Agency. We are an Inbound Marketing agency located in Santiago de Chile. I’m very excited about joining this team, and disrupting the market, changing rules of the game.
OK, right now, over here the earth's core is “Inbound”, and the topic of conversation we had to get to know each other was about “Disruption”. The idea of Disruption in business/innovations is a radical change in an industry.Read more
How does Inbound Marketing help scaling up start-ups
We realize that perhaps you have an excellent idea for a business, with the will, and potential to succeed. You’ve marketed it, but in its marketing strategy, there is something still not right to take the business off and have it fly on its own.Read more
Those who work with a digital marketing strategy in Chile are familiar with the traditional socio-economic market segmentation (GSE). These categories have become so massive that they have gone past marketing and into public policy, instead of speaking in income quintile or deciles. However, it falls short of what an Inbound Marketing strategy based on a buyer persona is all about.Read more
How do Inbound Marketing and Sales align to secure ROI?
Usually, sales and marketing teams lack alignment. That is, they tend not to work side by side, or under the same goals.Read more
Integrating e-commerce with HubSpot
“I want it perfect, I want it cheap and I want it yesterday”. Product managers, marketing and sales teams are usually exposed to these kind of requests, especially when graphic material is needed to be printed for a marketing campaign or an important event. The rise of digital media has replaced the need for marketing collaterals to be printed. Businesses print less. Email marketing has replaced direct mail. PDF's have replaced printed brochures and catalogs. Apps on smart devices have replaced the use of menu's in restaurants. And the list goes on, and on.Read more
Inbound Marketing: What is the buyer journey?
Today’s digital marketing trends are highly competitive and challenging. Customers want unique market perspectives, they are highly segmented, and like to be educated and explore several alternatives before making a purchase. Sales and marketing teams need to understand the decision process that leads to a customer purchasing a product or service.Read more
Software companies often offer sophisticated products, with short sales cycles, using technical jargon and reviewing their offer day-by-day with updates.That is why inbound marketing is one of the best ways to market your product because it’s all about selling not just your product or service, but your expertise.Read more
10 Chrome Extensions for Community Managers
There is nothing more comfortable than being able to use the most common tools for your job as community manager without having to stop surfing the net or changing tabs. It can get so frustrating and time consuming when you have to keep flicking through lots and lots of open windows. Programming posts on social networks, saving articles to read them later, or checking your email are some of the most common tasks in the day to day life of a community manager, and we can do all of these quickly if we have the right resources to do so. For this, we can download different extensions to our Chrome navigator and save time in our daily duties.
With this in mind, as a lover for technology, plugins, content, social media, analytics, graphics, and the rest of it, I have compiled a list of the best chrome extensions for community managers. Here are the first 10:Read more
The Importance of Buyer Personas in Content Marketing
As a business owner or a marketer, we are all trying to sell something - be it a product or a service. What this means is that there are millions and millions of products or services being promoted online. So what exactly is the best way to approach sales of a product or a service? The way I am comfortable doing it with my clients is my first defining the buyer persona. Who are you selling to? Can you identify your buyer persona? Once this is clear, setting your content marketing strategy becomes an accurate, clear task. This means that creating buyer personas is always your first step to a successful sales path.Read more
How To Generate More Leads For Your Business?
Part of my daily job is research. I research online lead generation best practices to suit many different industries that my clients are part of. Today, I stumbled upon this infographic while doing research for a client, and I felt I must share it with you all, as I feel it is a super great summary on how to generate more leads for your B2B.Read more
Email Subject Line Best Practices [Infographic]
Today the average person receives over 100 messages a day. How can you make your email get noticed with all that noise? That’s where the subject line comes in if you get creative and craft email subject lines that grabs your subscriber attention and gets him curious chances are your email will get opened.Read more
How well do you know your customer?
How well, do you know your customer? Do you know what motivates them, what their goals are, what their buying decision process is like, and where they spend time online? Finding the answers to these questions will help you model your target customers AKA your buyer personas. In this post, I will explain what a buyer persona is, how to create one and use it in your marketing. If you spend enough time and effort creating buyer personas, you will generate more leads, convert leads to customers and delight your customers to become promoters for your brand
What are buyer personas?
Let's start with the definition; Buyer personas are semi-fictional characters that represent your ideal customer based on market research and real data about your existing customers. It's a way of grouping your customers by demographics, behavior patterns, motivations, and goals. Most brands will need to develop more than one. Having a well-defined persona can help you build a better marketing plan in the long run, and help you target your marketing campaigns and offers to the right groups of prospective consumers.Read more
Every area of your business has specific metrics that should be measured and monitored, and your website is no different, as they say, you can't improve what you don't measure. So if you are working hard on your website to increase traffic and convert this traffic to leads, then moving the traffic through the buyer journey, you need to know what’s working so you can double-down on the lead generation strategies that work best.
How to Promote Events using Inbound Marketing
With thousands of events and conferences taking place every day all over the world it has become essential for event organisers to stand out. The Inbound Marketing methodology can be integrated with your outbound marketing to form a strategic approach that promotes your event, and increase the hype surrounding it to attract more attendees and larger media coverage.Read more
Tips To Boost Your Email Open Rates
Email marketing is an efficient way to engage with your customers and leads. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. According to the Direct Marketing Association, Email Marketing has an ROI of 4,300%.Read more
45 Simple Tips to Increase Traffic to your Blog
If you want to attract a strong readership for your blog then first you need to create remarkable content and generate traffic so that your content gets read. The more people who find your blog, the more people who will read your ideas and engage with your content.Read more
Social Media Photo Size Guide
To optimize your social media profiles, you need both high quality images and they must be the right size for the various social media networks. To help, I have created this infographic to illustrate the standard image sizes for each social network.Read more
"A picture is worth a thousand words" refers to the notion that a complex idea can be conveyed with just a single still image. Stock photos add visually interesting and compelling content to your marketing. If you need stock photos for your website, blog or social media marketing you can:Read more
What are Twitter Cards? And How To Use Them For Free!
Twitter did a study analyzing over 2 million tweets from verified accounts. The study concluded that adding a video, or a photo results in a higher number of retweets and engagement. Tweets with photos are retweeted 35% more than tweets without images, and tweets with videos are retweeted 28% more than tweets with only text.
In another study conducted by Hubspot, it was found that tweets with images received a 36% increase in clicks, a 41% increase in retweets, and a 55% increase in leads.
Twitter introduced 'Twitter Cards' back in June 2012, and almost went unnoticed. Not too many brands and bloggers are using them at the moment. They represent a huge opportunity for brands and bloggers to take advantage of.
Twitter cards allows you to attach rich photos, videos and media experience to tweets, to drive traffic to your website, and therefore generate more leads. According to Twitter, twitter cards are a new way for advertisers to easily surface website content within a tweet, and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.Read more
How To Improve Your LinkedIn Company Page
LinkedIn has more than 347 million users, and over 4 million companies have LinkedIn Company Pages. It is considered the largest professional network in the world, is also knows as
Companies use LinkedIn for b2b lead generation, promote themselves, establish connections, build relationships, recruit top candidates, showcase their culture and demonstrate their expertise.
Online Typography Design Tools for Marketers
Following up from my previous post "Online Design Color Tools for Marketers" this is my second post in this series, covering easy to use online design tools, that both entrepreneurs and marketers trying to create visually appealing marketing material without costing an arm and a leg, or requiring lots of training hours, or a steep learning curve. In this post I will be covering Typography tools.
Typography plays a significant role in strengthening your brand, creating interest in your product, and highlighting your central message.Read more
Online Design Color Tools for Marketers
I will be writing a series of blog posts covering easy to use online design tools that entrepreneurs trying to create visually appealing marketing material without costing an arm and a leg, or requiring lots of training hours, or a steep learning curve. These posts will be categorized by the functionality of the tools.Read more
How To Use LinkedIn To Build Your Buyer Personas
Buyer personas are an example of the real person who buys, or might buy, products like the ones you market, based on what you’ve learned from direct interviews with real buyers.
The key to any successful marketing campaign is addressing the challenges and pain points of your target customers and engaging with them on a personal level. Which means that the more details you have about your target customers the more successful your campaign is. This is where personas come in action.
The questions here is how to create buyer personas? there are many ways to do that, like interviewing your existing clients, interviewing your sales team, interviewing you customer support team. But in this post I will show you how to create buyer personas using LinkedIn.
There are two categories that your personas will fall under:
Key Decision Makers: These are the people that have the power and authority to make the purchasing decision.
The Influencers: These people are ones who are good to be educated about your industry and products or services. They may not have the authority to make the final purchasing decision, but they can influence the decision makers.
Anyone who doesn’t fit into one of those two segments is not a persona that you should focus on, as they lack the influence or purchasing decision. Here are some tips on how to build buyer personas using linkedin.
LinkedIn Job Posting
By searching LinkedIn Job Postings for positions that fit your target customer, this will reveal attributes of the people that will be acquiring the position and their job specs. This information is valuable since you can use it to identify the needs, objectives, goals and pain points for your potential buyer, and you can figure out how to position your products and services to help them reach their goals and solve their problems.
Once you have collected information and attributes, you can use it as search criteria to identify people on LinkedIn such as;
Inbound Marketing Statistics You Need To Know
Inbound marketing is the methodology of promoting your business through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract visitors to your website, engage and convert those visitors into leads, nurture leads to convert them to customers, and delight your customers to become promoters for your business.
Optimize Your Blog Posts for SEO
According to eMarketer the number of people reading blogs in the United States alone is 140 million. According to Technorati 31.1% of consumers said that reading authoritative blogs influences their purchase decisions.
HubSpot reported in the State of Inbound 2014 that marketers who blog are 13x more likely to drive positive ROI.
With statistics like this it is clear that having a blog for your business will result in increased traffic to your website, the generation of more leads for your business, improved brand image, and higher search engine ranking.
According to Conductor Organic Search Is Actually Responsible for 64% of Your Web Traffic. Failing to optimize blog posts for SEO means you will miss out on top search engine ranking and organic traffic opportunities.
Why Invest In Inbound Marketing
In the digital and connected world we live in today, traditional marketing tactics like TV advertising, direct mail, etc. have proved to be ineffective, and there is a shift in buyer's behavior.
Here are some statistics that indicate the shift in buyer’s behavior:
- 44% of direct mail is never opened. That's a waste of time, postage and paper.
- 86% of people skip through television commercials.
- 84% of 25 to 34 year olds have clicked out of a website because of an "irrelevant or intrusive ad.
How To Use Social Media for Lead Generation
The majority of marketers (59%) are using social media for 6 hours or more each week. (Social Media Examiner) With stats like this it is obvious that Social Media is a lead generation tool to include your marketing strategy. It is estimated that by 2017, the world population will reach 7.44 billion, and 31.3% of the world will be using social networks
In this post, I will explain how use Social Media for lead generation and start utilizing this fantastic tool to generate more leads for your business.