Grow with Inbound
How to Grow Your Business Using HubSpot's CRM
A CRM (Customer Relationship Management) can benefit a company in so many ways that it almost becomes a necessity in most of them, but, are you using the most out of the tool you currently have in your business?
How to use LinkedIn for prospecting and sales
LinkedIn is a prospecting tool, but it can also be used as a handy sales tool that will increase conversion and trust in your product or service and will keep your brand present where it matters the most: with your buyer persona.
For professional networking, LinkedIn is one of the most important social networks currently available. It has nearly 500 million users and is increasingly used as a critical sales enablement tool.Read more
Inbound Marketing: The next step for the automotive industry
You want to buy a new car. How do you start the process? It's possible that a few years ago, you would have chosen a dealership by its name or ads, followed by a visit to perform a test-drive and meet the specs, prices and repeat this somewhere else. But this trend has changed, and the way dealerships do marketing must change with it.Read more
How to Optimize Your Sales Funnel with Lead Scoring
After a long process that involved a digital marketing and lead generation strategy, you’ve finally acquired some leads. You know they’re interested in your product or service, but just passing them to sales isn’t enough.
Some of them might still have doubts or were just curious about your content offer, so treating them all equally isn’t the best solution. They have different needs and approaches that depend on which stage of the Buyer’s Journey they are currently in.
You need to prioritize them, and this is where lead scoring comes into action for you to have a better performing strategy, increase your ROI and net more sales.Read more
HubSpot expert discusses Inbound marketing and Inbound sales
Right now, we’re living in a world where the client is empowered. They know what they want, when they want it, and where, how and why they want it. They have their own ways of finding information and knowing the benefits of the products they're looking for. So, what is the role of a salesperson in this case? They don't need to explain what they're offering because the consumer already knows.Read more
The Start of my Inbound Journey
Does Inbound Marketing truly work? That was the 1st question I asked myself when being explained what my job was going to be about during my first day. When I started, the whole concept was completely alien to me. Not only I knew how to do traditional marketing, but my role was all about public relations, never having to sell a product.Read more
How Growth Driven Design can help scale your business
Your website is the first interaction people have with your brand. It's usually what determines the future of your company, and the work behind it can take over a year between its development and launch. But, even if just creating this platform can be seen as a display of the company’s products or service, there is a factor that everyone involved should consider when creating this: the potential of growth it has.Read more
Austin Knights speaking about the latest UX trends
On Tuesday, December 6th, Universidad Adolfo Ibáñez along with IDS Agency organized the 3rd Santiago Hug User Group in Chile this year which hosted Austin Knight, UX expert from Hubspot, who talked about the results and steps that can be attained by merging Inbound Marketing with a good user experience in a meet up held at the Centro de Experiencias y Servicios of the UAI.Read more
10 Tips for More Effective B2B Demand Generation
Your service or product could be the best option in the market, or it might even be the best available option, but for people to be interested in it, it is mandatory to increase your demand generation while also nurturing your leads. To help you on this subject we’ve done a list of ten quick tips that can help you develop this area, which sometimes ends up overlooked.Read more
Growth Hacking and Inbound Marketing
Growth Hacking. Just the name sounds like one of the coolest concepts ever. And even if it sounds like a faraway term, this methodology does just what its name says: hacks and improves the growth of a business by focusing on the product itself and its own digital sharing capabilities. The best of all? It can become one of Inbound Marketing's greatest ally.Read more