Once upon a time, Albert Einstein, Confucius, Plato, and Aristotle were having a drink. Can you imagine the topic of that conversation? The jokes between them? The wit? I imagine knowledge and experience being shared between them, because they all believed there is a deep bond between knowledge and experience, in fact, that there cannot be knowledge without experience.
My journey with Inbound in 2016 has taught me a lot. In this blog post I don't want talk about methodology or metrics, or ROI, or tactics - none of that. I want to talk about the human side of Inbound.
I remember sitting in the audience at #Inbound16 and listening to Dharmesh mention how he preferred his computer over humans. I do too. I much prefer spending time with a computer or upside down on my yoga mat.
Videos are everywhere nowadays. You can be surfing facebook and find that over half of your newsfeed are videos. Instagram videos are increasing, and top it all off is the launch of live video feeds on Twitter with Meerkat. Now the question is, are you using videos as part of your content marketing strategy, or your blog content marketing, or within your email marketing strategy and tactics? If no, then guess what it is time to start doing. Why, you may ask?
'Your brand is what people say about you when you’re not in the room'
Jeff Bezos, Founder of Amazon.
With social listening, your customers know you’re in the room,
and they still tend to say what they have to say.
Social media listening, also known as social media monitoring, is the process of identifying, recording and analyzing what is being said about a company, individual, product or brand on the Internet using a social media monitoring tool. A study by the Altimeter group showed that only 42% of businesses are using social listening to learn from their customers. A report from Amiando showed that only 20% of marketers are listening in social for the benefit of the business.
So the time has come and you have decided to outsource an Inbound Marketing agency to turn your website into your top sales machine, using the Inbound marketing methodology. You have realized that having an incredible-looking website doesn't cut it. You need to increase traffic to your website and convert your website visitors to leads, run a series of lead nurturing campaigns to move your leads through the sales funnel to turn them into paying customers. But the question remains do you do all this using your in-house resource or do you hire an inbound agency? and if you hire an Inbound marketing firm which one should you use? How do you choose?
Google has recently announced some changes that have left a state of panic across the digital landscape. Business and website owners who currently receive most of their traffic from Google, or depend on traffic from Google are researching and working on the new guidelines and ranking factors Google has announced regarding the importance of mobile friendly sites.
According to the State of Inbound Marketing Report, the cost-per-lead of inbound leads are 61% lower than outbound leads. A large number of businesses are taking this trend into account, and are reallocating resources and budget towards their online presence in hope of increasing lead generation via company website. All websites have the potential to generate new leads, but this is something that won't happen alone. There are a few steps and requirements needed to achieve this. Once done, and done well, you website can and will turn into your top sales person.
The definition of the ’Bandwagon Effect' is: A psychological phenomenon whereby people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override. The bandwagon effect has wide implications, but is commonly seen in politics and consumer behavior.
Does your business need to be on social media? Definitely.
Is it a must? Definitely.
Do you have to? You bet.
Do you need to have an account on every social platform out there? No, you don’t.