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This is what starting a new career in Inbound Marketing at 42 is like

Life is not a young person’s game –it’s an inspired person’s game. The line’s not mine, I read it in a book I bought recently.

It spoke to me because, well, I’m not a spring chicken anymore. I’m 42 years old. Which is young, don’t get me wrong, but I’m supposed to have it all figured out by now.

By Renzo Dasso

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October 25, 2017

Paid ads vs organic traffic: Paid = renting, organic = owning lead gen

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What can one say that hasn’t been already said in the good ol’ paid ads vs organic traffic debate?

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June 7, 2017

The future is now: why you need Inbound Marketing and Inbound Sales

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Before getting into the matter at hand, I want to give credit where credit is due. HubSpot director Dan Tyre's amazing June 6th talk at the Santiago HUG meetup inspired this blog.Also, many thanks to Adolfo Ibáñez University’s CEI for hosting the great experience. Click here to find Dan’s presentation on SlideShare. It contains several stats that will make you think if you're doing sales and marketing right in 2017.

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May 11, 2017

In the Buyer’s Journey you don’t close clients - they close you

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When was the last time you made an important purchase without looking up Google first?

Chances are it was a long time ago. Back in the day you had to take people for their word. Information asymmetry was inherent to the buying process. Consumers had little power in the negotiation, whether it was for a home TV or a corporate software license.

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