José Martins, Senior HubSpot Inbound Marketing Specialist, kicked off the seminar “Spam Calling is Dead,” held by the Santiago HubSpot User Group (HUG) and Universidad Adolfo Ibañez, with over a hundred marketing and sales representatives to check the main digital marketing trends in Chile.
Choosing to develop an Inbound Marketing strategy, either in-house or through an agency requires careful consideration. The first one is whether the product, service or industry your company serves will make the most of the capacities that Inbound can generate.
HubSpot's Content Marketing Certification opened up a range of topics, practices and tools I was eager to dig into in more detail, as it's the perfect complement to an Inbound Marketer developing and writing a content strategy.
Growth Driven Design (GDD) is not just a website development method, but a marketing strategy and project management model.
According to HubSpot’s Growth Driven Design Founder Luke Summerfield, traditional methods imply a greater risk for those who implement this new strategy, because it is all “based on assumptions” and it is “static for an average of two years”, while GDD is made based “on actual data and with constant growth”.
While a digital marketing strategy may take different roads to nurture their campaign, some of them may be leveraging one with the wrong steps approaching demand generation. Here are some examples:
When it comes to B2B endeavors, the use of digital marketing strategies or growth driven tactics for demand generation and acquiring new customers -such as Inbound Marketing- may produce a mental block to any startup or expanding company.
Amongst the latest updates in content marketing, HubSpot's State of Inbound 2016 has marketers in Latin American very surprised. For Inbound Marketing or a content strategy , the region has one very distinct outlying trend: contents are short, and copywriters take shorter to draft an average blog.
Each year, Inbound Marketing and Automation expert HubSpot runs a State of Inbound Report, where it surveys marketers and salespeople from around the world around their priorities, challenges and strategies they plan.
An Inbound Marketing Strategy in Latin America requires a very precise SEO optimization, in order to grasp the diversity of terms use in the region. There are untapped riches and a great space to grow for demand generation, automation and lead nurturing. Just watch your search terms: we're a very diverse continent.