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Inbound Marketing BlogThe latest trends in content marketing & automation

Roberto Perez 15, Jan, 2017

HubSpot Inbound Sales expert calls to align marketing & sales in Chile

José Martins, Senior HubSpot Inbound Marketing Specialist, kicked off the seminar “Spam Calling is Dead,” held by the Santiago HubSpot User Group (HUG) and Universidad Adolfo Ibañez, with over a hundred marketing and sales representatives to check the main digital marketing trends in Chile. 

Roberto Perez 21, Jan, 2017

Is an Inbound Marketing strategy good for you?

Choosing to develop an Inbound Marketing strategy, either in-house or through an agency requires careful consideration. The first one is whether the product, service or industry your company serves will make the most of the capacities that Inbound can generate.

Roberto Perez 23, Dec, 2016

4 things I learned from HubSpot’s Content Marketing Certification

HubSpot's Content Marketing Certification opened up a range of topics, practices and tools I was eager to dig into in more detail, as it's the perfect complement to an Inbound Marketer developing and writing a content strategy.

Roberto Perez 15, Dec, 2016

What are the pillars of a Growth Driven Design Mindset?

Growth Driven Design (GDD) is not just a website development method, but a marketing strategy and project management model.

According to HubSpot’s Growth Driven Design Founder Luke Summerfield,  traditional methods imply a greater risk for those who implement this new strategy, because it is all “based on assumptions” and it is “static for an average of two years”, while GDD is made based “on actual data and with constant growth”.

Roberto Perez 26, Nov, 2016

9 Demand Generation Mistakes that Sabotage your Success

While a digital marketing strategy may take different roads to nurture their campaign, some of them may be leveraging one with the wrong steps approaching demand generation. Here are some examples:

Roberto Perez 3, Nov, 2016

2017 Growth Hacking and Digital Marketing Trends for B2B

When it comes to B2B endeavors, the use of digital marketing strategies or growth driven tactics for demand generation and acquiring new customers -such as Inbound Marketing- may produce a mental block to any startup or expanding company.

Roberto Perez 12, Oct, 2016

Latam's Content Marketing Trends: brief blogging helps a lot

Amongst the latest updates in content marketingHubSpot's State of Inbound 2016 has marketers in Latin American very surprised. For Inbound Marketing or a content strategy , the region has one very distinct outlying trend: contents are short, and copywriters take shorter to draft an average blog. 

Roberto Perez 13, Sep, 2016

Inbound marketing Sales trends in Latin America, by Hubspot

The Inbound Sales process in Latin America will undergo considerable changes in order to close deals and engage with prospects, according to the most recent State of Inbound report by HubSpot

Each year, Inbound Marketing and Automation expert HubSpot runs a State of Inbound Report, where it surveys marketers and salespeople from around the world around their priorities, challenges and strategies they plan.

Roberto Perez 5, Sep, 2016

International SEO: the perks of Latin American Inbound

An Inbound Marketing Strategy in Latin America requires a very precise SEO optimization, in order to grasp the diversity of terms use in the region. There are untapped riches and a great space to grow for demand generation, automation and lead nurturing. Just watch your search terms: we're a very diverse continent.