Email marketing is a powerful channel for delivering messages directly to your subscribers. According to Direct Marketing, With email marketing ROI is 4,300% which makes it the most consistent, targeted, effective, inexpensive tool to reach your target audience
So take a look at these must know email marketing stats that will help you improve your email campaigns to achieve higher open rates and click rates.
Here is a list of tweetable email marketing stats for you to share

Email Marketing is growing
- The number of worldwide email accounts is projected to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018. That’s almost 27% growth. (Source: Radicati Group) [tweet this]
- 122,500,453,020 emails are sent every hour. (Source: MarketingProfs) [tweet this]
- On average email lists, subscribers receive 416 commercial emails per month. (Source: Return Path) [tweet this]
- 93% of consumers also get at least one permission-based email daily. (Source: ExactTarget) [tweet this]
- 69.7% of internet users prefer to communicate with businesses via email. (Source: eMarketer) [tweet this]
- 7 in 10 people say they had made use of a coupon or discount they had learned about through a marketing email in the prior week (35%) or month (33%). (Source: Blue Kangaroo) [tweet this]
Email Marketing Subject Line
- 64% of people say they open an e-mail because of the subject line. (Source: Chadwick Martin Bailey) [tweet this]
- Marketers report that their most effective emails are mobile opt-ins 76%, birthday emails 75% and transactional emails 74%. (Source: Pardot) [tweet this]
- Posts and Jobs are the most clicked subject line words. (HubSpot) [tweet this]
- 33% of email recipients open an email based on the subject line alone. (Source: Convince&Convert) [tweet this]
- Subject lines that contained terms such as “ROI,” “asset,” and “industry” perform the lowest. (Source: Adestra) [tweet this]
- Subject lines with 30 or fewer characters performed above average in opens, clicks, and click-to-opens. (Source: Adestra) [tweet this]
- “You/your” were the most common words, used in 18.7% of subject lines, up 3.4% year over year, followed by “off” and “get,” both in 16.6% of emails, and both up 5.2% year over year. (Source: Experian) [tweet this]
- Most clicked lead nurturing subject line words include secrets, e-sales and awesome. (Source: HubSpot) [tweet this]
Email Marketing For Mobiles
- 48% of emails are opened on mobile devices. (Source: Litmus) [tweet this]
- Only 11% of emails are optimized for mobile. (Source: Litmus) [tweet this]
- 69% of mobile users delete emails that aren’t optimized for mobile. (Source: Forbes) [tweet this]
- 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail. (Source: Litmus) [tweet this]
- More than 50% of marketers aren’t optimizing emails for mobile viewing. (Source: MarketingSherpa) [tweet this]
- 63% of Americans and 41% of Europeans will close or delete an email not optimized for mobile. (Source: ReturnPath) [tweet this]
- 64% of decision-makers read their email via mobile devices. (Source: TopRankBlog) [tweet this]
- One-third of marketers says their subscribers read emails on mobile devices at least 50% of the time. (Source: Salesforce) [tweet this]
- Only 24% of marketers rarely or never use responsive email design. (Source: Pardot) [tweet this]
- 72% of US online adults send or receive personal emails via smartphone at least weekly. (Source: Forrester) [tweet this]
- Over 70% of mobile purchasing decisions are influenced by promotional e-mails. (Source: Mark the Marketer) [tweet this]
Email Marketing For Marketers
- 73% of marketers agree that email marketing is core to their business. (Source: SalesForce) [tweet this]
- 60% of marketers claim that email is a critical enabler of products and services. (Source: Pardot) [tweet this]
- 20% of marketers say their business' primary revenue source is directly linked to email operations. (Source: SalesForce) [tweet this]
- 43% of businesses have email teams of 2-3 people. (Source: Pardot) [tweet this]
- 74% of marketers believe email produces or will produce ROI in the future. (Source: Pardot) [tweet this]
- Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. (SourceMark the Marketer) [tweet this]
- Only 8% of companies and agencies have an email marketing team. (Source: Mark the Marketer) [tweet this]
- 17% of marketers don’t track or analyse email metrics for their organisation. (Source: Mark the Marketer) [tweet this]
- 59% of marketers plan to increase their email marketing budgets in 2015. (Source: Pardot) [tweet this]
Email Marketing For B2B & B2C
- 72% of B2B buyers are most likely to share useful content via email. (Source: Earnest Agency) [tweet this]
- 40% of B2B marketers rated the leads generated by email marketing as high quality. (Source: Software Advice Survey) [tweet this]
- The retail apparel industry has the highest proportion of active members (39% opened or clicked an email within 3 months), followed by the business publishing/media general (34%), travel/hospitality travel services (31%), and retail general (30%) segments. (Source: Epsilon) [tweet this]
- People who buy products marketed through email spend 138% more than people that do not receive email offers. (Source: Convince and Convert) [tweet this]
- 66% of consumers have made a purchase online as a result of an e-mail marketing message. (Source: Direct Marketing Association) [tweet this]
Email Segmentation & Personalization
- Click through rate (CTR) is higher when using the recipient’s first name in the subject line over no use of the first name. (Source: HubSpot) [tweet this]
- Personalization of email content yielded the highest average open rate for all email campaigns, with 17.6 percent of all personalized emails being opened. (Source: MailerMailer) [tweet this]
- Personalized emails generate up to 6 times higher revenue per email than do non-personalized emails. (Source: Experian Marketing Services) [tweet this]
- Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Source: Aberdeen Group) [tweet this]
- Segmentation, personalization, recommendations, and the inclusion of custom database fields in email copy drive 360% higher conversion than a generic email message with a personalized salutation. (Source: Gleanster) [tweet this]
Email Marketing Lead Generation
- 95% of customers want a brand to actively pursue them as a customer. (Source: Forbes) [tweet this]
- 67% of marketers say that email is key for attracting and engaging prospects, and the best path to increase marketing ROI (Source: Forbes) [tweet this]
- Email marketing as a channel was the third overall lead gen source for marketers in 2013, producing 13% of all leads. (Source: HubSpot) [tweet this]
- The top 3 metrics used to track email marketing success is click-throughs, conversions, & click-to-open rates. (Source: Pardot) [tweet this]
Email Marketing Format and Design
- Emails with social sharing buttons increase click-through rates by 158%. (Source: Social Fresh) [tweet this]
- 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies. (Source: HubSpot) [tweet this]
- Design and content are the most time-consuming email activity for marketers and it is taking away from spending time on testing and optimization. (Source: Mark the Marketer) [tweet this]
- Marketers report that their top three uses for email are newsletters 66%, promotional content 54%, and welcome series emails 42%. (Source: ExactTarget) [tweet this]
- The top 3 most effective emails are mobile opt-ins (76%), birthday emails (75%), & transactional emails (74%). (Source: Pardot) [tweet this]
Email Marketing Sending Time and Frequency
- Saturday has the highest CTR at over 9% (Sunday is second just under 9%) for consumer email campaigns. (Source: HubSpot) [tweet this]
- Triggered email messages yield 71% higher open rate and 102% higher click rates than non-triggered email messages. (Source: Epsilon) [tweet this]
- 6 AM has the highest CTR of any hour. (Source: HubSpot) [tweet this]
- 14% of all opens and clicks on a mobile device occurred from 6 a.m. to 8 a.m. The second-biggest peak, at 12%, occurred between 6 p.m. and 8 p.m. (Source: TailoredMail) [tweet this]
- 91% of people check their email daily. (Source: Exact Target) [tweet this]
- The 9am click-through rates outperformed the 12pm emails by 10% and gained 15% more clicks compared to the 4pm time slot. The 12pm emails only outperformed the 4pm email by 6%. (Source: MarketingSherpa) [tweet this]
- Most unsubscriptions happen on Tuesdays with a 0.52% unsubscribe rate. (Source: HubSpot) [tweet this]
- Saturday has the highest CTR at over 9% (Sunday is second just under 9%) for consumer email campaigns. (Source: HubSpot) [tweet this]
- 76% of email opens occur in the first two days after an email is sent. Email open rates are noticeably lower on weekends than on weekdays. (Source: Mark the Marketer) [tweet this]
- 69% of subscribers say that too many emails are the number reason they unsubscribe from the email. (Source: Chadwick Martin Bailey) [tweet this]
I hope you find these email marketing stats helpful. I would love to hear your comments or If you have any additional stats to add to this list, drop a line in the comment box below.
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