Continuing on from my previous blog post How To Generate More Leads For Your Business Part 1 here is part 2 with the rest of the information on how to generate more leads for your business. I hope that you found part 1 useful and helpful, and you are now applying these techniques to your lead generation program.
7. Use Twitter
As B2B marketers who use Twitter generate twice as many leads as those that do not (Inside View). Find influencers in your industry, follow them and start an engaging with them in a conversation. Their followers, who are probably some of your potential customers, will see your interactions and follow you or visit your site. Search for trending topics and hashtags related to your business and post your thoughts into the general discussion by using the # symbol. For example, if you are business is mobile app development, you may use #android or #iphone as a hashtag to find and eventually get leads who are interested in this specific topic.
8. Networking events
Personal relationships enable you and your organization to stand out, rise above the noise and remain top of mind. Use tools like meetup.com to find networking events nearby. Even if the events don't directly pertain to your business or industry it will still provide you with valuable contacts and leads. You’ll meet more people, expand your network and gain referrals. Plus, it’s a great way to build your brand. Make sure to have your business cards on you, your business elevator pitch in mind and don’t be shy to walk up to strangers and start a conversation.
9. Webinars With the live webinar viewing time averaging in length between 45-60 minutes (Source: ON24), that means that if someone signs up for your webinar and sliced an hour of their time, then they already have a level of interest in either the topic or your company. Webinars are an inexpensive to do, you can use a tool like anymeeting.com which gives you a free webinar of up to 200 attendees for free. If you make it a recurring event, you’ll continue to grow your following. So, come up with a great topic that helps your customers and promote it using social media, your network and your newsletter. Always at the end of the webinar, give the attendees the option to download your webinar presentation slides, download a related eBook, sign up for your newsletter, or visit your site. This will bring visitors to your website where you can convert them to leads.
10. Press Release & Media Coverage
Press releases are ancient when compared to the new digital mediums we use and rely on these days. However I believe they should be called Media Release as the traditional press releases hardly seize to exist, and when combined with the new digital mediums used today, it is still a valuable tool for generating leads. Press releases are inexpensive to produce and distribute. They can be used to announce white papers, new product releases, etc. and can also include a link back to your website so readers can click to learn more about your business. Using press releases distribution services like PRWeb can improve your SEO initiatives as it will get found and indexed by news services and search engines.
11. Build a Strong Brand
Building brand awareness cannot be done overnight. It requires patience, hard work and the right strategies to build a flawless brand. Social media and blogging are the two best and effective ways to build a brand. The bottom line is to build a strong and to stop trying to be everything to everyone. Identify your buyer personas, your right fits and cater your messages to them. Customers will recognize and value of your brand when your business is the expert in the industry. Focus on communicating that through your branding and your conversion rates will go up, resulting in more leads.
This bring us to the end of this series of information. I hope you find it useful and informative. Let me know if you have any questions, and I would also love to hear your feedback. Please feel free to leave a comment below. If you would like more information on other techniques to generate more leads, I recommend that you download the ebook below about Inbound Marketing.
Inbound Marketing & Sales Enablement Consultant, HubSpot User Group Leader, HubSpot Platinum Partner