Linkedin has the reputation of being the social network that someone joins every 2 seconds, in aim of promoting their brand, expanding their professional network, generating leads,and exploring employment or partnership opportunities. There is no doubt that Linkedin is an essential online network to be active on.
According to business2community.com Approximately 82% of companies utilize LinkedIn solely for business reasons, It is important to follow LinkedIn best practices to improve your LinkedIn profile.
How you use your LinkedIn profile can make all the difference between increasing profile views, and converting those views into generated leads be them clients, job vacancies or partnerships.
With this in mind, below you will find essential tips on how to create an outstanding LinkedIn profile with optimum functionality, how to use your LinkedIn profile to increase profile views and generate leads, and how To Improve Your LinkedIn Profile In 2015.
1. Header Image Your header image is a strong visual which you can use to display your personal brand, showcase your company, or simply to leave a first impression of who you just may be. Remember that visuals speak louder than words. The header image can be with the following dimensions: 1400 x 425 pixels, JPEG, PNG or GIF format, and under 4MB in size.
2. Headline Stand out and be different. Your headline doesn't necessarily have to be you job title, company or industry. Be unique and use that space to clearly highlight your specialty, value proposition and your power statement. Why you.
3. Profile Photo You want your profile photo to scream out what you see it what you get. It’s a digital, visual introduction to those who view your profile. You want to use a recent photo of you that is simple and professional, and more importantly gives off an impression of who you are. So for example if you are an the IT or media industry, no need to have your photo feature you in a suit. It is not necessary. On the other hand, if you are an executive banker or lawyer you don't want your photo to be of you in shorts on the beach. It is very common now in the digital world to do business online with someone you have never actually met face to face. The only image you have of them in your mind is that very photo.
4. Summary The short summary about yourself on your profile is the gateway to your profile’s search engine optimization (SEO). It is also your space to show your uniqueness, speciality, and qualifications, setting you apart from the competition. In addition, this summary is your first impression with anyone who sees your profile. Make sure to include your elevator pitch. Why you are a strong candidate or partner, and your aspirations as a professional. Keep it simple, and don't forget to put in your keywords for SEO. Using keywords is how your profile will perform in search. To get ranked higher in search results try and include keywords in these areas: • Current & Previous Experiences • Website URL • Summary • Work Experiences • Skills & Endorsements
5. Become An Author LinkedIn encourages users to write and publish their work on the platform through Pulse. This is a great way to add your input into your industry by providing informative content related to industry trends, research and information, positing you as an industry leader, or simply showing off your skills as a writer. It’s great for exposure. You also have the option to feed your blog into your LinkedIn profile. The blog will then appear in your profile and will update each time a new post is added.
6. Skills & Endorsements The endorsements feature allows users to endorse on your skills listed in the Skill & Expertise block. It is optimum to have a maximum of 5 skills. The reason behind this, is the fact that specialisation is the key to success. If you have too may skills, then may come up as someone general in everything - not a shining star in with specific skills, making you specialised.
7. Recommendations A recommendation is different from an endorsement. They go under each position under your experience. A recommendation can be from colleagues, clients, vendors, or senior management. No personal relatives or friends. Only people you have worked with please.
8. Website Links LinkedIn gives you the space to enter your personal website. Usually people enter in the url. Now the thing is, it may be a clever, unique and original idea to type in a phrase or description that is eye catchy. So for example instead of typing in www.amlcoandpartner.com who could be a Golf Products Distributor, you could enter, Largest Range of Golfing Products Online. This text will then be linked to the url of the business. This may encourage people visiting your profile to click on the link and get to know more about your work or who you are.
I hope you find this information helpful. Give it a go and let me know your feedback. I would love to hear your comments, and if you have any more tips to add, please leave them in a comment below.
Ranya is an entrepreneur with over a decade experience in pulling up her sleeves and getting S*** done. She is specialized in inbound marketing and inbound sales.