Patel, along with entrepreneurs Patrick Vlaskovit and Jonas Koffler, explain the concept of Hustle, a term usually used in sports that talks about what makes the pros to be truly pros. Inside the area of digital marketing, this can apply in the same sense. It is the potential to stand above the rest and have better lead generation. It is the capacity to have a “out of the box” way of thinking that will open roads that nobody has ever thought of.
This tendency is defined as the “decisive movement toward a goal, however indirect, by which the motion itself manufactures luck, surfaces hidden opportunities, and charges our lives with more money, meaning, and momentum,” according to the New York Times Bestseller.
“In a world of boundless abundance, the only thing standing between us and fulfillment of our dreams is self-imposed friction, a poison that saps our willingness to step out of what feels comfortable."
This way of thinking is something completely personal, and the only way to obtain a certain goal. It is how people use idiosyncrasies to find their unique means and their own personal successes. “Discovering our own way, not blindly aping the success of others, is the truest way forward.”
But ambition isn’t everything. The foundation of Hustle is to never stop. Never be bothered by all the inconveniences you’ll face, having only your main goal as the target. Hustle is used in sports because these are the best examples. Those who train every day, no matter hot or cold. They go to the best teams to improve and their careers only end when their body can’t hold it anymore.
Ronaldinho Gaucho, considered by many to be one of the best soccer players in the world, owns an unique determination. After growing up playing all his life, he never stopped, even after arriving to Barcelona, the team most players aim to be in, and after he left the team, leaving the climax of his career behind, he kept playing in other countries. It was the ambition to be the best which powered his talent.
“Money without meaning creates a vacuum inside that cannot be sated, no matter how much money we make (…) when you have momentum, you are unstoppable. It’s that spring in your step, that confidence to not ask permission but simply get things done on your terms.”
Millennials on board
The trend has gone through the limits of marketing and has started to imbue other levels. “Side Hustling” refers to the act to have a small business, usually over all social networks besides your main job. The term wasn’t picked at random. It is fueled by the same idea of an ambition which powers these new ventures. It is the will and desire to have more in your own terms which powers a successful venture.
A study developed by the Academy of Management shows that ventures that start as a Side Hustle while the entrepreneur is working somewhere else have a third less chances of failing. These are the kind of results that nonstop search for success and the ambition for personal growth help make it happen.
This switch towards a life where opportunities never stops depends only in your will to never stop getting up after failing. Remember what wrestler John Cena said, “Never Give Up,” and turn on that ambition. Because all the unique opportunities are there. Just get out, be patient and rev up your hustle.