Grow with Inbound

IDS Blog

In the Buyer’s Journey you don’t close clients - they close you

When was the last time you made an important purchase without looking up Google first?

Chances are it was a long time ago. Back in the day you had to take people for their word. Information asymmetry was inherent to the buying process. Consumers had little power in the negotiation, whether it was for a home TV or a corporate software license.

By Renzo Dasso

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March 29, 2017

What is Growth Driven Design and how to apply it in your company?

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Designers often leave something out of their value proposal:  understanding and measuring how will a project influence their client's business, in quality and quantity. 

Customers had a hard time earning or getting the approval for their budget to pay for your web design proposal. They deserve to know their real return on investment (ROI) before deciding to work with you.

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March 9, 2017

How to Grow Your Business Using HubSpot's CRM

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A CRM (Customer Relationship Management) can benefit a company in so many ways that it almost becomes a necessity in most of them, but, are you using the most out of the tool you currently have in your business?

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March 6, 2017

Why use remarkable content in an Inbound sales strategy

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Ironically, content marketing shouldn’t be relegated to (you know), marketing. We continue to overlook the value of content to empower and enable salespeople to better engage in a conversation, develop trusting relationships and become an advisor to leads. Does this image resonate with your company?

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March 2, 2017

How to reduce customer churn rate at SaaS companies

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When it comes to customer relationship management, the churn rate of any business is an important indicator of health. In the case of the B2B marketing and sales process, and especially Software as a Service (SaaS) companies, reducing churn is a priority.

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February 28, 2017

How to use LinkedIn for prospecting and sales

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LinkedIn is a prospecting tool, but it can also be used as a handy sales tool that will increase conversion and trust in your product or service and will keep your brand present where it matters the most: with your buyer persona.

For professional networking, LinkedIn is one of the most important social networks currently available. It has nearly 500 million users and is increasingly used as a critical sales enablement tool.

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February 13, 2017

Inbound Marketing: The next step for the automotive industry

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You want to buy a new car. How do you start the process? It's possible that a few years ago, you would have chosen a dealership by its name or ads, followed by a visit to perform a test-drive and meet the specs, prices and repeat this somewhere else. But this trend has changed, and the way dealerships do marketing must change with it.

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February 9, 2017

Increase Student Admissions with Inbound Marketing

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Inbound Marketing and Inbound Sales gives universities a tailored, content-based marketing and sales strategy. Colleges can use CRM to improve student admissions.

College admissions are facing a serious challenge. According to  University Business, prospect students demand customized information.

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February 8, 2017

How to Optimize Your Sales Funnel with Lead Scoring

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 After a long process that involved a digital marketing and lead generation strategy, you’ve finally acquired some leads. You know they’re interested in your product or service, but just passing them to sales isn’t enough.

Some of them might still have doubts or were just curious about your content offer, so treating them all equally isn’t the best solution. They have different needs and approaches that depend on which stage of the Buyer’s Journey they are currently in.

You need to prioritize them, and this is where lead scoring comes into action for you to have a better performing strategy, increase your ROI and net more sales.

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January 13, 2017

HubSpot expert discusses Inbound marketing and Inbound sales

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Right now, we’re living in a world where the client is empowered. They know what they want, when they want it, and where, how and why they want it. They have their own ways of finding information and knowing the benefits of the products they're looking for. So, what is the role of a salesperson in this case? They don't need to explain what they're offering because the consumer already knows.

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