Grow with Inbound

IDS Blog

HubSpot Inbound Sales expert calls to align marketing & sales in Chile

José Martins, Senior HubSpot Inbound Marketing Specialist, kicked off the seminar “Spam Calling is Dead,” held by the Santiago HubSpot User Group (HUG) and Universidad Adolfo Ibañez, with over a hundred marketing and sales representatives to check the main digital marketing trends in Chile. 

By Ranya Barakat

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January 9, 2017

Is an Inbound Marketing strategy good for you?

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Choosing to develop an Inbound Marketing strategy, either in-house or through an agency requires careful consideration. The first one is whether the product, service or industry your company serves will make the most of the capacities that Inbound can generate.

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January 7, 2017

The f-ing knowledge behind Inbound Marketing

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Once upon a time, Albert Einstein, Confucius, Plato, and Aristotle were having a drink. Can you imagine the topic of that conversation? The jokes between them? The wit? I imagine knowledge and experience being shared between them, because they all believed there is a deep bond between knowledge and experience, in fact, that there cannot be knowledge without experience.

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December 27, 2016

Why demand generation is important for inbound marketing

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Don’t get confused. Demand Generation and Inbound Marketing strategies are very different, but both strategies can work together to improve your company’s results.

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December 23, 2016

4 things I learned from HubSpot’s Content Marketing Certification

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HubSpot's Content Marketing Certification opened up a range of topics, practices and tools I was eager to dig into in more detail, as it's the perfect complement to an Inbound Marketer developing and writing a content strategy.

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December 19, 2016

The Start of my Inbound Journey

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Does Inbound Marketing truly work? That was the 1st question I asked myself when being explained what my job was going to be about during my first day. When I started, the whole concept was completely alien to me. Not only I knew how to do traditional marketing, but my role was all about public relations, never having to sell a product.

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December 16, 2016

How Growth Driven Design can help scale your business

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Your website is the first interaction people have with your brand. It's usually what determines the future of your company, and the work behind it can take over a year between its development and launch. But, even if just creating this platform can be seen as a display of the company’s products or service, there is a factor that everyone involved should consider when creating this: the potential of growth it has.

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December 15, 2016

What are the pillars of a Growth Driven Design Mindset?

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Growth Driven Design (GDD) is not just a website development method, but a marketing strategy and project management model.

According to HubSpot’s Growth Driven Design Founder Luke Summerfield,  traditional methods imply a greater risk for those who implement this new strategy, because it is all “based on assumptions” and it is “static for an average of two years”, while GDD is made based “on actual data and with constant growth”.

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December 14, 2016

My 2016: The Human Side of Inbound

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My journey with Inbound in 2016 has taught me a lot. In this blog post I don't want talk about methodology or metrics, or ROI, or tactics - none of that. I want to talk about the human side of Inbound.

I remember sitting in the audience at #Inbound16 and listening to Dharmesh mention how he preferred his computer over humans. I do too.  I much prefer spending time with a computer or upside down on my yoga mat.

The irony though - I do Inbound, Inbound Marketing and Inbound Sales, which is all about humans.

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December 12, 2016

My Inbound journey in 2016

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Throughout 2016, I had the chance along with my team to work with a dozen of clients developing and implementing their inbound marketing and sales enablement strategies. It was a crazy year for us here at IDS - we started the year with 3 clients and we ended the year with 12.

I have learned a lot from this experience and I would like to share what I have learned with the world.

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