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IDS Blog

Austin Knights speaking about the latest UX trends

On Tuesday, December 6th, Universidad Adolfo Ibáñez along with IDS Agency organized the 3rd Santiago Hug User Group in Chile this year which hosted Austin Knight, UX expert from Hubspotwho talked about the results and steps that can be attained by merging Inbound Marketing with a good user experience in a meet up held at the Centro de Experiencias y Servicios of the UAI.

By Raimundo Estela

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November 17, 2016

10 Tips for More Effective B2B Demand Generation

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Your service or product could be the best option in the market, or it might even be the best available option, but for people to be interested in it, it is mandatory to increase your demand generation while also nurturing your leads. To help you on this subject we’ve done a list of ten quick tips that can help you develop this area, which sometimes ends up overlooked.

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November 15, 2016

9 Demand Generation Mistakes that Sabotage your Success

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While a digital marketing strategy may take different roads to nurture their campaign, some of them may be leveraging one with the wrong steps approaching demand generation. Here are some examples:

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November 3, 2016

Growth Hacking and Digital Marketing Trends

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When it comes to B2B endeavors, the use of digital marketing strategies or growth driven tactics for demand generation and acquiring new customers -such as Inbound Marketing- may produce a mental block to any startup or expanding company.

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November 1, 2016

5 Digital Marketing Trends That Will Impact Growth Hacking

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Nowadays more than 50% of searches are on mobile, 91% of Facebook use (daily active users) is on mobile, and 80% of Facebook advertising revenue is on mobile.

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October 26, 2016

Growth Hacking and Inbound Marketing

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Growth Hacking. Just the name sounds like one of the coolest concepts ever. And even if it sounds like a faraway term, this methodology does just what its name says: hacks and improves the growth of a business by focusing on the product itself and its own digital sharing capabilities. The best of all? It can become one of Inbound Marketing's greatest ally.

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October 17, 2016

Hustle: A Useful Tool for Entrepreneurs

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Ambition isn’t seen as a positive value. It is thought that there is always an evil intent behind the road of personal growth, be it professionally or economically. But not every kind of ambition is bad. There are different levels that could contribute to the growth of a new venture, according to Neil Patel, author of Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum, who will be in Chile this October during a congress about digital marketing.

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October 12, 2016

Inbound Marketing and Experience at Adolfo Ibañez

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Only a few hands were raised when asked if they knew what Inbound Marketing was. The date was Tuesday, October 11th in a special presentation held by the Centro de Experiencias y Servicios at Universidad Adolfo Ibáñez within their Reunión de Intercambio forum titled “Digital Marketing and Client Experience” and as IDS we went with only one goal: To have more hands raised by the end of the speech.

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October 4, 2016

Latam's Content Marketing Trends: brief blogging helps a lot

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Amongst the latest updates in content marketingHubSpot's State of Inbound 2016 has marketers in Latin American very surprised. For Inbound Marketing or a content strategy , the region has one very distinct outlying trend: contents are short, and copywriters take shorter to draft an average blog. 

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