Grow with Inbound

IDS Blog

How IDS helped a Higher Ed SaaS achieve 1214% ROI in 1 year

Inbound Marketing continues to disrupt traditional marketing and is gaining traction in Latin America.

A successful example of this is the U-Planner story. We are excited to share this story with the world because it clearly demonstrates how when an Inbound Marketing strategy is put into action, it works, and it works well. With defined SMART goals steering the strategy, it becomes easy to measure your efforts and calculate your ROI.

By Ismail Aly

Read more

Subscribe to
our blog

September 27, 2016

Is your Inbound Marketing strategy generating the right content?

Post Image

Identifying your buyer personas, keywords, and developing a SEO strategy are essential steps to having a solid content strategy in Inbound Marketing. But, what about the content?

Read more
September 13, 2016

INBOUND MARKETING: connecting with your prospects

Post Image

Believe it or not, despite the fact that are 7,737 billion active accounts in the world’s ten most popular social networks, phone calls are still is the best sales channel.

Read more
September 12, 2016

Inbound marketing trends in Latin America, by Hubspot

Post Image

The Inbound Sales process in Latin America will undergo considerable changes in order to close deals and engage with prospects, according to the most recent State of Inbound report by HubSpot

Read more
September 5, 2016

International SEO: the perks of Latin American Inbound

Post Image

An Inbound Marketing Strategy in Latin America requires a very precise SEO optimization, in order to grasp the diversity of terms use in the region. There are untapped riches and a great space to grow for demand generation, automation and lead nurturing. Just watch your search terms: we're a very diverse continent. 

Read more
September 2, 2016

Conversion Rate Optimization: Tactics To Increase Revenue

Post Image

One of the best things about Inbound Marketing is that it never leaves you alone. This isn’t a magical software that you have to assemble and figure out how to operate it by yourself, but a constant service that walks with you all the way, from your web optimization, through to your content marketing and to permanent lead conversion management.

Read more
August 31, 2016

Your blog: is it inbound ready or not?

Post Image

Everybody likes your company's blog, but your sales haven’t improved yet? Probably it’s because your content strategy is not aligned with your sales goals. In other words, your blog is not inbound ready.

Read more
August 26, 2016

Social media marketing: avoiding spam with a content strategy

Post Image

People might mistake a marketing automation software with an automated marketing bot, and may mistake the increasing filtering changes in all social networks with a mass blockade to their social media strategy.  If you're doing your homework and working your content properly, this is further from the truth. 

Read more
August 11, 2016

Here is How to Budget For a successful Inbound Marketing

Post Image

 

We’re about to enter the final quarter of 2016, and many companies are beginning to gather information for yearly dilemma: how to plan a budget for digital marketing in 2017?

Read more
August 9, 2016

Content marketing trends for your 2017 lead generation strategy

Post Image

Do you remember the Golden Snitch? That tricky, annoying, and super fast little flying ball that Harry Potter had to catch to win a Quidditch game? Well, customers are like Golden Snitch balls.

Read more