Wed, Jun 24, 2015

The Importance of Buyer Personas in Content Marketing


the-importance-of-buyer-personas-in-content-marketing

As a business owner or a marketer, we are all trying to sell something - be it a product or a service. What this means is that there are millions and millions of products or services being promoted online. So what exactly is the best way to approach sales of a product or a service? The way I am comfortable doing it with my clients is my first defining the buyer persona. Who are you selling to? Can you identify your buyer persona? Once this is clear, setting your content marketing strategy becomes an accurate, clear task. This means that creating buyer personas is always your first step to a successful sales path. 

What are buyer personas?

According to Hubspot, "A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better."

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This morning I came across this infographic created by the great folks over at CJC Marketing, about the importance of buyer personas in content marketing. I felt that it beautifully illustrates the importance of buyer personas in content marketing, breaking down all the elements clearly and simply. Therefore, I am sharing with you all. I hope you find it helpful. 

You might also find these blogs helpful:

How well do you know your customer?

How To Use LinkedIn To Create Buyer Personas

What are Buyer Personas and how to build them?

The-Importance-of-Buyer-Persona-in-Content-Marketing

 


Ismail Aly
Ismail Aly    

Inbound Marketing & Sales Enablement Consultant, HubSpot User Group Leader, HubSpot Platinum Partner