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IDS Blog

Paid ads vs organic traffic: Paid = renting, organic = owning lead gen

What can one say that hasn’t been already said in the good ol’ paid ads vs organic traffic debate?

By Renzo Dasso

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July 21, 2017

We're Chile's 1st Hubspot Platinum Tier Partner Growth Agency. Boom 👊

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Santiago de Chile, July 17, 2017 – Chilean growth agency IDS, a leading provider of Inbound Marketing, Inbound Sales, and Growth Driven Design services, proudly announces it has earned Hubspot Platinum Partner tier level.

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March 29, 2017

What is Growth Driven Design and how to apply it in your company?

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Designers often leave something out of their value proposal:  understanding and measuring how will a project influence their client's business, in quality and quantity. 

Customers had a hard time earning or getting the approval for their budget to pay for your web design proposal. They deserve to know their real return on investment (ROI) before deciding to work with you.

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December 16, 2016

How Growth Driven Design can help scale your business

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Your website is the first interaction people have with your brand. It's usually what determines the future of your company, and the work behind it can take over a year between its development and launch. But, even if just creating this platform can be seen as a display of the company’s products or service, there is a factor that everyone involved should consider when creating this: the potential of growth it has.

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December 15, 2016

What are the pillars of a Growth Driven Design Mindset?

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Growth Driven Design (GDD) is not just a website development method, but a marketing strategy and project management model.

According to HubSpot’s Growth Driven Design Founder Luke Summerfield,  traditional methods imply a greater risk for those who implement this new strategy, because it is all “based on assumptions” and it is “static for an average of two years”, while GDD is made based “on actual data and with constant growth”.

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December 7, 2016

Austin Knights speaking about the latest UX trends

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On Tuesday, December 6th, Universidad Adolfo Ibáñez along with IDS Agency organized the 3rd Santiago Hug User Group in Chile this year which hosted Austin Knight, UX expert from Hubspotwho talked about the results and steps that can be attained by merging Inbound Marketing with a good user experience in a meet up held at the Centro de Experiencias y Servicios of the UAI.

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September 5, 2016

International SEO: the perks of Latin American Inbound

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An Inbound Marketing Strategy in Latin America requires a very precise SEO optimization, in order to grasp the diversity of terms use in the region. There are untapped riches and a great space to grow for demand generation, automation and lead nurturing. Just watch your search terms: we're a very diverse continent. 

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April 20, 2015

Is Your Website Mobile Friendly? Ask Google

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Google has recently announced some changes that have left a state of panic across the digital landscape. Business and website owners who currently receive most of their traffic from Google, or depend on traffic from Google are researching and working on the new guidelines and ranking factors Google has announced regarding the importance of mobile friendly sites.

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March 20, 2015

Questions To Ask When Qualifying Prospects on LinkedIn

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Following up on my two previous blog posts; How To Improve Your LinkedIn Profile In 2015, and How To Use LinkedIn to Generate Sales Leads, I now continue onto this 3rd post giving you my top set of questions to ask when qualifying prospects on LinkedIn.

This process requires a series of steps that need to be taken, allowing you to evaluate if something positive will come out of this lead, or if it is not worth pursuing. It is a very similar process to the one that researchers use when analyzing data that they have gathered, allowing them to draw conclusions or theories, and plan for what comes next.

I usually like to approach this by imagining that I am meeting a group of people in a seminar or conference. I walk into the room, introduce myself and listen to others speak about who they are, what they do, who they know, what their position is, what their current challenges are, what their goal are and so on. However when you are conducting a research on LinkedIn to qualify prospects it is done quite differently.  The best approach that worked for me is to open your note pad and jot down the below list of questions, and start your research on LinkedIn to get as many questions answered. Remember that the best way to do this is to ask questions, lots of questions, more questions. The who, the what, the how, the when, and most important the why. 

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