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Paid ads vs organic traffic: Paid = renting, organic = owning lead gen

What can one say that hasn’t been already said in the good ol’ paid ads vs organic traffic debate?

By Renzo Dasso

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July 21, 2017

We're Chile's 1st Hubspot Platinum Tier Partner Growth Agency. Boom 👊

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Santiago de Chile, July 17, 2017 – Chilean growth agency IDS, a leading provider of Inbound Marketing, Inbound Sales, and Growth Driven Design services, proudly announces it has earned Hubspot Platinum Partner tier level.

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March 29, 2017

What is Growth Driven Design and how to apply it in your company?

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Designers often leave something out of their value proposal:  understanding and measuring how will a project influence their client's business, in quality and quantity. 

Customers had a hard time earning or getting the approval for their budget to pay for your web design proposal. They deserve to know their real return on investment (ROI) before deciding to work with you.

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December 16, 2016

How Growth Driven Design can help scale your business

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Your website is the first interaction people have with your brand. It's usually what determines the future of your company, and the work behind it can take over a year between its development and launch. But, even if just creating this platform can be seen as a display of the company’s products or service, there is a factor that everyone involved should consider when creating this: the potential of growth it has.

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December 15, 2016

What are the pillars of a Growth Driven Design Mindset?

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Growth Driven Design (GDD) is not just a website development method, but a marketing strategy and project management model.

According to HubSpot’s Growth Driven Design Founder Luke Summerfield,  traditional methods imply a greater risk for those who implement this new strategy, because it is all “based on assumptions” and it is “static for an average of two years”, while GDD is made based “on actual data and with constant growth”.

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December 7, 2016

Austin Knights speaking about the latest UX trends

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On Tuesday, December 6th, Universidad Adolfo Ibáñez along with IDS Agency organized the 3rd Santiago Hug User Group in Chile this year which hosted Austin Knight, UX expert from Hubspotwho talked about the results and steps that can be attained by merging Inbound Marketing with a good user experience in a meet up held at the Centro de Experiencias y Servicios of the UAI.

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September 5, 2016

International SEO: the perks of Latin American Inbound

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An Inbound Marketing Strategy in Latin America requires a very precise SEO optimization, in order to grasp the diversity of terms use in the region. There are untapped riches and a great space to grow for demand generation, automation and lead nurturing. Just watch your search terms: we're a very diverse continent. 

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April 20, 2015

Is Your Website Mobile Friendly? Ask Google

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Google has recently announced some changes that have left a state of panic across the digital landscape. Business and website owners who currently receive most of their traffic from Google, or depend on traffic from Google are researching and working on the new guidelines and ranking factors Google has announced regarding the importance of mobile friendly sites.

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March 20, 2015

Questions To Ask When Qualifying Prospects on LinkedIn

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Following up on my two previous blog posts; How To Improve Your LinkedIn Profile In 2015, and How To Use LinkedIn to Generate Sales Leads, I now continue onto this 3rd post giving you my top set of questions to ask when qualifying prospects on LinkedIn.

This process requires a series of steps that need to be taken, allowing you to evaluate if something positive will come out of this lead, or if it is not worth pursuing. It is a very similar process to the one that researchers use when analyzing data that they have gathered, allowing them to draw conclusions or theories, and plan for what comes next.

I usually like to approach this by imagining that I am meeting a group of people in a seminar or conference. I walk into the room, introduce myself and listen to others speak about who they are, what they do, who they know, what their position is, what their current challenges are, what their goal are and so on. However when you are conducting a research on LinkedIn to qualify prospects it is done quite differently.  The best approach that worked for me is to open your note pad and jot down the below list of questions, and start your research on LinkedIn to get as many questions answered. Remember that the best way to do this is to ask questions, lots of questions, more questions. The who, the what, the how, the when, and most important the why. 

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March 10, 2015

Inbound Marketing Statistics Your Boss Cares About

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To begin with, realize that you are not alone. Most companies that went through the transition from Outbound Marketing techniques to Inbound Marketing techniques experienced the obstacle. It is normal. Change is not easy, and lot of people are resistant to change. It’s human nature. A lot of people fall under the mindset of, well if it is working, why do I need to change? Almost always, the response to a suggestion made to shift to Inbound Marketing is responded to with these very specific questions:

“What’s the return on investment? Will this increase our profit margin? Market share?”

To answer these questions and to convince your boss that Inbound is the correct path to take, talk numbers. Always. Your boss cares about numbers. Numbers, numbers and more numbers.

With this in mind, I have researched inbound marketing statistics your boss cares about from the pioneers in the Inbound Marketing industry, that numerically illustrate how and why Inbound Marketing works. Take the time to read through the statistics, think about them, and then calculate the numbers related to your company based upon the percentages. Then, put them in a presentation or infographic and go ahead and wow your boss. So here we go…

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March 4, 2015

Online Typography Design Tools for Marketers

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Following up from my previous post "Online Design Color Tools for Marketers" this is my second post in this series, covering easy to use online design tools, that both entrepreneurs and marketers trying to create visually appealing marketing material without costing an arm and a leg, or requiring lots of training hours, or a steep learning curve. In this post I will be covering Typography tools.

Content marketing has become one of the primary methods to retain customers, attract new clients, and generate leads, sales, and profit for a company.

Typography plays a significant role in strengthening your brand, creating interest in your product, and highlighting your central message.

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February 24, 2015

The SEO Glossary

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There is no doubt that correct SEO strategy is a key card for your business success if you are seeking to generate and nurture leads via your website. Without a solid SEO strategy in place, it can become tricky for your website to be found. So with this in mind what I have done is compiled a glossary of essential SEO terms marketers should know about during 2015 for each letter of the alphabet. I have tried my best to find one terms for each letter. Unfortunately there are a few letters that I could not find any relevant terms. Perhaps you can help me? I hope you find them useful and informative. Here we go…

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February 18, 2015

Inbound Marketing Statistics You Need To Know

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Inbound marketing is the methodology of promoting your business through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract visitors to your website, engage and convert those visitors into leads, nurture leads to convert them to customers, and delight your customers to become promoters for your business.

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February 11, 2015

Why Invest In Inbound Marketing

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In the digital and connected world we live in today, traditional marketing tactics like TV advertising, direct mail, etc. have proved to be ineffective, and there is a shift in buyer's behavior. 

Here are some statistics that indicate the shift in buyer’s behavior: 

  • 44% of direct mail is never opened. That's a waste of time, postage and paper.
  • 86% of people skip through television commercials.
  • 84% of 25 to 34 year olds have clicked out of a website because of an "irrelevant or intrusive ad.

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February 10, 2015

5 Ways To Use Social Media For Your Business this Valentine’s Day

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Valentine's Day is not only for lovebirds waiting to express. It has turned into a commercial day during which businesses, if utilized intelligently can make a fortune. The occasion has become an important day for shops, florists, bakeries, restaurants, hotels, spas, ecommerce stores and other businesses that provide something unique for customers. Not only does Valentine’s Day provide an increase it sales, it can also work as a powerful method to create a buzz about your business. With marketing trends and consumer behavior changing, the dependency on online research has shopping must be taken into account. 81% people check for online deals before making a Valentine gift purchase. And about 60% people say that their purchases are influenced by social media.With this in mind, here are some ideas showing different ways to use social media for your business that can assist you to increase your sales this Valentine’s Day, or simply create a buzz around your business.

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February 6, 2015

How To Use Social Media for Lead Generation

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The majority of marketers (59%) are using social media for 6 hours or more each week. (Social Media Examiner) With stats like this it is obvious that Social Media is a lead generation tool to include your marketing strategy. It is estimated that by 2017, the world population will reach 7.44 billion,  and 31.3% of the world will be using social networks

In this post, I will explain how use Social Media for lead generation and start utilizing this fantastic tool to generate more leads for your business.

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February 5, 2015

How To Improve Your Social Media Marketing

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There is no doubt that your business is using social media marketing to promote your brand, but the question is how well and efficiently are you using it? You may be wondering how to identify the success of your strategy at the moment. Here are few questions that you could be asking yourself:

  • Are you generating leads from your current strategy?
  • Are you engaging in a conversation with your customers via your social media channels?
  • Is your fan base increasing steadily?
  • Are you attracting new prospects via your social channels?
  • Is your interaction rate with your fan base increasing steadily?

Now, with these questions in mind, here are a few easy to follow tips for marketers to improve social media strategies and increase user engagement

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February 4, 2015

Types of Content Every Marketer Should Try

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Some business owners and entrepreners believe that by investing in building a website and once it is up and running, it is going to work for them. Reality is that It doesn’t work that way anymore. Nowadays days you need to constantly update your content. Major search engines like google and yahoo are constantly updating their search ranking algorithm, and a major factor to determine how your website will rank in search quieres related to your business, is how much fresh, new, unique content you have on your website. 

This means that you need to regulary create new, creative content, and make it as fresh and original as possible, for search engines to reward you with high ranking.

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February 3, 2015

How To Generate Leads For Your Business Using Linkedin

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Linked has a reputation for being the social platform that one goes to when they are job hunting. This in fact is only one use of Linkedin. There is another key element to Linkedin that if utilised at its best, is a great online lead generation took and can generate great leads for your business. Seeing that most people on Linkedin are there for professional reasons, and the network is huge, if you manage to fit the pieces together, it will work to the advantage of your business. 

LinkedIn’s ability to provide potential buyers with information about you, your product, your brand, and your business has the social network at a visitor-to-lead conversion rate that is 277% more effective than Facebook and Twitter. – ReTargeter.com

To generate leads for your business using LinkedIn is not as straight forward as just you signing up. There is a well studied and planned approach that you need to take if you want to start building relationships and conversations with potential clients on LinkedIn. Here are a few tricks and tips on how to generate leads and in turn increase your online conversion.

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January 28, 2015

How To Generate More Leads For Your Business Part 2

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Continuing on from my previous blog post How To Generate More Leads For Your Business Part 1 here is part 2 with the rest of the information on how to generate more leads for your business. I hope that you found part 1 useful and helpful, and you are now applying these techniques to your lead generation program.

7. Use Twitter

As B2B marketers who use Twitter generate twice as many leads as those that do not (Inside View). Find influencers in your industry, follow them and start an engaging with them in a conversation. Their followers, who are probably some of your potential customers, will see your interactions and follow you or visit your site. Search for trending topics and hashtags related to your business and post your thoughts into the general discussion by using the # symbol. For example, if you are business is mobile app development, you may use #android or #iphone as a hashtag to find and eventually get leads who are interested in this specific topic.

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January 27, 2015

Why Your Business Should Be Using Infographics

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So lets start by asking our selves what is an infographic? An Infographic is a method to present information, data, and statistics visually. They have been popular for several years and have become extremely popular recently as a safe search engine optimization method. because Infographics Enables Brands to Gain Traction and in-links 

There has been a lot of buzz and talk over the last few years regarding Infographics. Almost every content manager will have either have used, or is planning to use them in their content strategy. But the question is why? Why creating infographics are important? What are they useful for? What do you achieve when your business uses them? To answer this question, I will first start by defining what an infographic is.

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January 26, 2015

How To Generate More Leads For Your Business Part 1

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So you have printed flyers and distributed them, you have bought an email database with 1000’s of email addresses and have blasted a promotional email. You are constantly firing promotional posts on social media networks, but you are still not generating enough leads for your business to reach your preset goals. So what is going on? How can you turn the table around and start generating leads and convert these leads to customers and promoters? How to get leads? How to generate leads? How to generate more leads from your website? All these how to's.....

1. Properly define your Buyer Personas (target audience).

A website is a sales and marketing tool. In order for your website to be an effective sales and marketing tool, you have to know who you’re speaking to, so that you speak the same language, and convey the benefits that matter most to your target audience. By channeling the buyer’s authentic voice - clearly, accurately and persuasively - the buyer persona give marketing the confidence to say “This is what really matters to our buyers. So here’s the plan...”

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January 23, 2015

What Is Customer Acquisition Cost?

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Customer Acquisition Cost is the cost associated in convincing a customer to buy a product/service from your business. This cost is inclusive of the product cost as well as the cost involved in research, marketing, and accessibility costs. In this post, you will find some tips on how to optimize the cost of acquiring a new customer.

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January 13, 2015

Are You Getting The Maximum ROI From Your Digital Marketing Efforts?

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How to optimize your website to get more traffic and leads?

Through Inbound Marketing. The term Inbound Marketing might be very new to you. It's a newer appraoch to digital marketing that results in increased ROI, and higher conversion rates.

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January 10, 2015

Internet Marketing Humor

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I once got into a discussion with a very good friend mine about sense of humour. He is one of those guys that can make anybody and anything laugh. He is a natural. It just comes to him. To get him to laugh though is another story. It’s not that easy. Not too many jokes seem to work with him. I am not quite sure why. So I sat there pondering what type of jokes would make him laugh. He is a techie by the way. Works in the IT industry. I researched internet techie related jokes and ran the favourite ones I found on various websites by him. The outcome was brilliant. I have never seen him laugh so much. Here are some of Internet Marketing Humor. I hope I manage to get you to laugh too. Laughter is the worlds best medicine. Enjoy :-)

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January 9, 2015

Want to Grow Your Business in 2015?

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Businesses that have specific objectives as well as a detailed plan on how to reach these predefined objectives are usually more successful than those who don’t.

Using specific marketing objectives means focusing on one goal per plan to maximize efficiency. Businesses often want to achieve several marketing objectives simultaneously. But each objective needs to have its own plan to be effective. For example, 5% increase in leads every month and expand service offering out to a new target demographic, then there would be a separate plan for each of the objectives.

Whether you have short-term or long-term goals to grow your bussiness in 2015, this planning template can help you manage the process. The template will help you clearly describe your goals, set a deadline for meeting them, and understand the desired end result. This will all be accomplished by focusing on SMART, a methodology that helps you make, well, SMART Marketing Goals! Before jumping to the template, let's review what SMART stands for.

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January 8, 2015

What To Look For In A Great Community Manager

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As a business owner you most probably have either recruited 1, or several Community Managers, or you are in the process of looking to recruit someone. A lot of the time people ask me what exactly a Community Manager does, and what personality traits they should have. Here are some key elements I see as crucial when it comes to looking for the right personality to fill this job for your business.

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January 7, 2015

Why Do You Need To Blog If You Are A Small Business

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As an owner of a small business you might find yourself asking, besides your company website, do you need a blog as well? The answer, in my opinion, is yes, yes and yes again. In fact, I actually think that your blog is more important that your website. What? I hear you gasp. The answer bluntly is yes. Here are some reasons to blog if you are a small business:

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January 6, 2015

Pros and Cons of A Full Internet Marketing Campaign

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Internet Marketing has revolutionized the way business owners and consumers trade goods and services. Over the past years, almost all businesses have been forced to adopt it in a much more extensive manner than traditional mass media marketing. Businesses have become aware of the importance of Internet Marketing, particularly the more modern approach of Inbound Marketing which delivers better results and revenues than Outbound Marketing channels.

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January 5, 2015

What are Buyer Personas and How to build them?

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What are Buyer Personas?

Buyer Personas are Semi-fictional representations of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations, and goals.

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January 2, 2015

7 Inbound Marketing FAQ's

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You keep hearing about it, and it sounds like the right step your company ought to be taking, 

but you still have some questions. Below is a list of questions that I have thought of that may be of assistance for you.

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December 23, 2014

Top 20 SEO Tips for Small Businesses

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Search Engine Optimization (SEO) is too complex for beginners here are the top 20 SEO tips for small businesses to help you rank your site higher.

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December 22, 2014

15 Tips For Social Media Marketing

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Social media is a trend that is not going to be fading away any time soon. It has in fact, turned into a necessity, and is no longer an option for businesses. More and more businesses are starting to utilize social media for marketing. This has given rise to the infamous term Social Media Marketing. 

The 2014 Social Media Marketing Industry Report recently released by Social Media Examiner takes a look at how marketers are using social media to grow their businesses. The report offers insight into what businesses can do to enhance the use of social media for marketing. Here are some of my favourite social media tips:

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December 20, 2014

5 Interesting TED Talks About The Internet Of Things

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According to Forbes Internet of Things (IoT) is basically connecting any device to the Internet (and/or to each other). This includes everything from cell phones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of. This also applies to components of machines, for example a jet engine of an airplane or the drill of an oil rig.
According to Gartner, there will be nearly 26 billion devices on the Internet of Things by 2020. Below are a lost of 5 interesting TED Talks about IOT

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December 16, 2014

10 Email Marketing Rules You Should Know

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E-mail marketing is an effective tool it can help your business engage with customers and prospects and, therefore, increase awareness of your service offering and generate more leads and sales. The success of an e-mail campaign isn't just based on the design or even the message. Rather, it's a combination of several critical background components that help you improve deliverability and avoid being flagged as spam or considered irrelevant and a waste of time by your subscribers. So I've come up with a list that will help you get the most out of your e-mail marketing campaign. Run through this list before you hit send!

For your e-mail campaign to be a success, it is not just the pretty design template or even the message content alone. However, it's a combination of several components, such as preventing your email from being flagged as spam or considered irrelevant and a waste of time by your subscribers. So I've come up with this list of rules that can help you get the most out of your e-mail marketing campaigns. 

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December 15, 2014

Web Design Trends 2015

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New year, new trends, new visuals, new fonts, new styles.

Here are the top web design trends 2015 and their meanings, that you may just be hearing time and time again throughout 2015, regarding Web Design.

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