Inboundmarketing

• By Ismail Aly
• Topics: Inbound Marketing

Adopting or improving an inbound marketing strategy can offer all sorts of value to an organization.

The type of value, of course, can vary. Higher sales? Better conversions from prospects into customers? Higher engagement? Higher revenue? Greater outreach and education?

• By Renzo Dasso
• Topics: Inbound Marketing

Life is not a young person’s game –it’s an inspired person’s game. The line’s not mine, I read it in a book I bought recently.

It spoke to me because, well, I’m not a spring chicken anymore. I’m 42 years old. Which is young, don’t get me wrong, but I’m supposed to have it all figured out by now.

• By Marta Lillo Bustos
• Topics: Inbound Marketing

If you think your content strategy has what it takes to capture more leads, then think again.

• By Renzo Dasso
• Topics: Inbound Marketing, Generación de demanda

What can one say that hasn’t been already said in the good ol’ paid ads vs organic traffic debate?

• By Ismail Aly
• Topics: Inbound Marketing, Inbound Sales, Generación de demanda

Santiago de Chile, July 17, 2017 – Chilean growth agency IDS, a leading provider of Inbound Marketing, Inbound Sales, and Growth Driven Design services, proudly announces it has earned Hubspot Platinum Partner tier level.

• By Marta Lillo
• Topics: Inbound Marketing, Inbound Sales

What happens when two partners in a relationship don't communicate, are forced to be together, barely understand what they want, yet believe that the other is the only source of happiness? An unhealthy relationship.

• By Renzo Dasso
• Topics: Inbound Marketing, Inbound Sales

Before getting into the matter at hand, I want to give credit where credit is due. HubSpot director Dan Tyre's amazing June 6th talk at the Santiago HUG meetup inspired this blog.Also, many thanks to Adolfo Ibáñez University’s CEI for hosting the great experience. Click here to find Dan’s presentation on SlideShare. It contains several stats that will make you think if you're doing sales and marketing right in 2017.

• By Renzo Dasso
• Topics: Inbound Marketing

When was the last time you made an important purchase without looking up Google first?

Chances are it was a long time ago. Back in the day you had to take people for their word. Information asymmetry was inherent to the buying process. Consumers had little power in the negotiation, whether it was for a home TV or a corporate software license.

• By Ismail Aly
• Topics: Inbound Marketing, Inbound Sales

Ironically, content marketing shouldn’t be relegated to (you know), marketing. We continue to overlook the value of content to empower and enable salespeople to better engage in a conversation, develop trusting relationships and become an advisor to leads. Does this image resonate with your company?

• By Raimundo Estela
• Topics: Inbound Marketing, Inbound Sales

LinkedIn is a prospecting tool, but it can also be used as a handy sales tool that will increase conversion and trust in your product or service and will keep your brand present where it matters the most: with your buyer persona.

For professional networking, LinkedIn is one of the most important social networks currently available. It has nearly 500 million users and is increasingly used as a critical sales enablement tool.

• By Raimundo Estela
• Topics: Inbound Marketing

You want to buy a new car. How do you start the process? It's possible that a few years ago, you would have chosen a dealership by its name or ads, followed by a visit to perform a test-drive and meet the specs, prices and repeat this somewhere else. But this trend has changed, and the way dealerships do marketing must change with it.

• By Ranya Barakat
• Topics: Inbound Marketing, Inbound Sales

Inbound Marketing and Inbound Sales gives universities a tailored, content-based marketing and sales strategy. Colleges can use CRM to improve student admissions.

College admissions are facing a serious challenge. According to  University Business, prospect students demand customized information.

• By Raimundo Estela
• Topics: Inbound Marketing, Inbound Sales

 After a long process that involved a digital marketing and lead generation strategy, you’ve finally acquired some leads. You know they’re interested in your product or service, but just passing them to sales isn’t enough.

Some of them might still have doubts or were just curious about your content offer, so treating them all equally isn’t the best solution. They have different needs and approaches that depend on which stage of the Buyer’s Journey they are currently in.

You need to prioritize them, and this is where lead scoring comes into action for you to have a better performing strategy, increase your ROI and net more sales.

• By Raimundo Estela
• Topics: Inbound Marketing, Inbound Sales

Right now, we’re living in a world where the client is empowered. They know what they want, when they want it, and where, how and why they want it. They have their own ways of finding information and knowing the benefits of the products they're looking for. So, what is the role of a salesperson in this case? They don't need to explain what they're offering because the consumer already knows.

• By Ranya Barakat
• Topics: Inbound Marketing, Inbound Sales

José Martins, Senior HubSpot Inbound Marketing Specialist, kicked off the seminar “Spam Calling is Dead,” held by the Santiago HubSpot User Group (HUG) and Universidad Adolfo Ibañez, with over a hundred marketing and sales representatives to check the main digital marketing trends in Chile. 

• By Ranya Barakat
• Topics: Inbound Marketing

Choosing to develop an Inbound Marketing strategy, either in-house or through an agency requires careful consideration. The first one is whether the product, service or industry your company serves will make the most of the capacities that Inbound can generate.

• By Ranya Barakat
• Topics: Inbound Marketing, Inbound Sales

Once upon a time, Albert Einstein, Confucius, Plato, and Aristotle were having a drink. Can you imagine the topic of that conversation? The jokes between them? The wit? I imagine knowledge and experience being shared between them, because they all believed there is a deep bond between knowledge and experience, in fact, that there cannot be knowledge without experience.

• By Ranya Barakat
• Topics: Inbound Marketing

Don’t get confused. Demand Generation and Inbound Marketing strategies are very different, but both strategies can work together to improve your company’s results.

• By Ranya Barakat
• Topics: Inbound Marketing

HubSpot's Content Marketing Certification opened up a range of topics, practices and tools I was eager to dig into in more detail, as it's the perfect complement to an Inbound Marketer developing and writing a content strategy.

• By Raimundo Estela
• Topics: Inbound Marketing

Does Inbound Marketing truly work? That was the 1st question I asked myself when being explained what my job was going to be about during my first day. When I started, the whole concept was completely alien to me. Not only I knew how to do traditional marketing, but my role was all about public relations, never having to sell a product.

• By Ranya Barakat
• Topics: Inbound Marketing, Inbound Sales

My journey with Inbound in 2016 has taught me a lot. In this blog post I don't want talk about methodology or metrics, or ROI, or tactics - none of that. I want to talk about the human side of Inbound.

I remember sitting in the audience at #Inbound16 and listening to Dharmesh mention how he preferred his computer over humans. I do too.  I much prefer spending time with a computer or upside down on my yoga mat.

The irony though - I do Inbound, Inbound Marketing and Inbound Sales, which is all about humans.

• By Raimundo Estela
• Topics: Inbound Marketing, Inbound Sales, Generación de demanda

On Tuesday, December 6th, Universidad Adolfo Ibáñez along with IDS Agency organized the 3rd Santiago Hug User Group in Chile this year which hosted Austin Knight, UX expert from Hubspot, who talked about the results and steps that can be attained by merging Inbound Marketing with a good user experience in a meet up held at the Centro de Experiencias y Servicios of the UAI.

• By Ranya Barakat
• Topics: Inbound Marketing, Generación de demanda

Austin Knight, Senior UX designer at HubSpot, was the keynote speaker at the third Santiago HubSpot User Group (HUG) meetup.

• By Raimundo Estela
• Topics: Inbound Marketing

Your service or product could be the best option in the market, or it might even be the best available option, but for people to be interested in it, it is mandatory to increase your demand generation while also nurturing your leads. To help you on this subject we’ve done a list of ten quick tips that can help you develop this area, which sometimes ends up overlooked.

• By Ismail Aly
• Topics: Inbound Marketing

While a digital marketing strategy may take different roads to nurture their campaign, some of them may be leveraging one with the wrong steps approaching demand generation. Here are some examples:

• By Ismail Aly
• Topics: Inbound Marketing

When it comes to B2B endeavors, the use of digital marketing strategies or growth driven tactics for demand generation and acquiring new customers -such as Inbound Marketing- may produce a mental block to any startup or expanding company.

• By Rodrigo Silva
• Topics: Inbound Marketing

Nowadays more than 50% of searches are on mobile, 91% of Facebook use (daily active users) is on mobile, and 80% of Facebook advertising revenue is on mobile.

• By Raimundo Estela
• Topics: Inbound Marketing

Growth Hacking. Just the name sounds like one of the coolest concepts ever. And even if it sounds like a faraway term, this methodology does just what its name says: hacks and improves the growth of a business by focusing on the product itself and its own digital sharing capabilities. The best of all? It can become one of Inbound Marketing's greatest ally.

• By Raimundo Estela
• Topics: Inbound Marketing

Ambition isn’t seen as a positive value. It is thought that there is always an evil intent behind the road of personal growth, be it professionally or economically. But not every kind of ambition is bad. There are different levels that could contribute to the growth of a new venture, according to Neil Patel, author of “Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum”, who will be in Chile this October during a congress about digital marketing.

• By Raimundo Estela
• Topics: Inbound Marketing

Only a few hands were raised when asked if they knew what Inbound Marketing was. The date was Tuesday, October 11th in a special presentation held by the Centro de Experiencias y Servicios at Universidad Adolfo Ibáñez within their Reunión de Intercambio forum titled “Digital Marketing and Client Experience” and as IDS we went with only one goal: To have more hands raised by the end of the speech.

• By Ranya Barakat
• Topics: Inbound Marketing

Amongst the latest updates in content marketing, HubSpot's State of Inbound 2016 has marketers in Latin American very surprised. For Inbound Marketing or a content strategy , the region has one very distinct outlying trend: contents are short, and copywriters take shorter to draft an average blog. 

• By Ismail Aly
• Topics: Inbound Marketing

Inbound Marketing continues to disrupt traditional marketing and is gaining traction in Latin America.

A successful example of this is the U-Planner story. We are excited to share this story with the world because it clearly demonstrates how when an Inbound Marketing strategy is put into action, it works, and it works well. With defined SMART goals steering the strategy, it becomes easy to measure your efforts and calculate your ROI.

• By Rodrigo Silva
• Topics: Inbound Marketing

Identifying your buyer personas, keywords, and developing a SEO strategy are essential steps to having a solid content strategy in Inbound Marketing. But, what about the content?

• By Rodrigo Silva
• Topics: Inbound Marketing

Believe it or not, despite the fact that are 7,737 billion active accounts in the world’s ten most popular social networks, phone calls are still is the best sales channel.

• By Ranya Barakat
• Topics: Inbound Marketing

The Inbound Sales process in Latin America will undergo considerable changes in order to close deals and engage with prospects, according to the most recent State of Inbound report by HubSpot. 

• By Ismail Aly
• Topics: Inbound Marketing, Generación de demanda

An Inbound Marketing Strategy in Latin America requires a very precise SEO optimization, in order to grasp the diversity of terms use in the region. There are untapped riches and a great space to grow for demand generation, automation and lead nurturing. Just watch your search terms: we're a very diverse continent. 

• By Rodrigo Silva
• Topics: Inbound Marketing

One of the best things about Inbound Marketing is that it never leaves you alone. This isn’t a magical software that you have to assemble and figure out how to operate it by yourself, but a constant service that walks with you all the way, from your web optimization, through to your content marketing and to permanent lead conversion management.

• By Rodrigo Silva
• Topics: Inbound Marketing

Everybody likes your company's blog, but your sales haven’t improved yet? Probably it’s because your content strategy is not aligned with your sales goals. In other words, your blog is not inbound ready.

• By Ranya Barakat
• Topics: Inbound Marketing

People might mistake a marketing automation software with an automated marketing bot, and may mistake the increasing filtering changes in all social networks with a mass blockade to their social media strategy.  If you're doing your homework and working your content properly, this is further from the truth. 

• By Ismail Aly
• Topics: Inbound Marketing

We’re about to enter the final quarter of 2016, and many companies are beginning to gather information for yearly dilemma: how to plan a budget for digital marketing in 2017?

• By Rodrigo Silva
• Topics: Inbound Marketing

Do you remember the Golden Snitch? That tricky, annoying, and super fast little flying ball that Harry Potter had to catch to win a Quidditch game? Well, customers are like Golden Snitch balls.

• By Ismail Aly
• Topics: Inbound Marketing

Inbound marketing smart goals are great - they help us prove how effective our digital marketing strategies are, keep us focused, and push us to be better. But there's a common question on our mind: How to really achieve them?

• By Rodrigo Silva
• Topics: Inbound Marketing

Yes, it really works. Hundreds of companies around the globe have experienced the benefits of Inbound Marketing tools, strategies and solutions to achieve their business goals. The results in the below infographic show SaaS companies around the world that have succeded using Inbound Marketing. This is because SaaS companies are a very comfortable environment to develop Inbound strategies for, using methods such as SEO optimization, content marketing, lead management, CRM, marketing automation, prospect management, and email marketing, amongst others. 

• By Ismail Aly
• Topics: Inbound Marketing

How do I make donors come to me? The mere association of the term “marketing” with managing a non-profit can be frowned upon. However, it is key to learn to use marketing and sales strategies to raise awareness... let alone donations!

• By Ismail Aly
• Topics: Inbound Marketing

Let's be honest and forthright ... we´ve been introduced to many new technologies and ideas in recent years, and it is more than obvious we'll have a lot of difficulties to determine which technology is really worth spending our time and money on. 

• By Ranya Barakat
• Topics: Inbound Marketing

If you see your Facebook stats drop in your social media marketing dashboard, don’t panic! 

Recently, the company announced that it would make changes in its algorithm to privilege friends and family information on its news feed.

• By Ismail Aly
• Topics: Inbound Marketing

Of course it´s a great thing that today digital marketing professionals can get a lot of benefits from automation processes. I mean, just the fact that we're not going to do anything manually make us feel happier. Uncountable tasks and awesome campaigns wouldn't even be possible. Definitely, good automation make us more productive, because it means efficient processes will be controlled in time, making things work to help us measure activities and analyze results for the sake of taking better future decisions, (Such a relief).

• By Ismail Aly
• Topics: Inbound Marketing

How frustrating can it be when you buy a brand new powerful and stylish car, you hit the road to test the fury that lies under the hood and, after a few blocks, the engines dies? Well, that could be the same feeling when your company invests in a brand new marketing automation platform to boost sales and, after some weeks, nothing happens.

• By Rodrigo Silva
• Topics: Inbound Marketing, Inbound Sales

Inbound is not just marketing. Neither is it just sales. It is the method that helps your company assure sustainable and solid growth, because its based on building a strong long-term relationship with clients, ones that you already have, and ones that you’ll get with the Inbound methodology.