How to Choose an Inbound Marketing Agency
Sophisticated and well-executed marketing strategies should be a core objective for any growth-focused business. Yet it's not always easy to accurately measure the efficacy of marketing tactics. Additionally, even strategies that do show early promise can plateau or become ineffective as a business scales.
This year i am a lion-ess-ish
I was fortunate enough to experience the Lions Bootcamp with David Weinhaus from Hubspot. I know, aren’t Hubspot just great! Having just completed the Lion’s Bootcamp with the incredible Dan Tyre, I was energized, pumped, confident and ready to make the pounch - rrrr - I mean the connect call.Read more
We have been a HubSpot Partner Agency for about two-and-a-half years now. We just made it to Platinum tier–, and it's been one heck of a journey. Inbound is a constant and intensive learning experience.
But back then I would have never imagined sales was my thing. That changed when I became a Lion.
Santiago de Chile, July 17, 2017 – Chilean growth agency IDS, a leading provider of Inbound Marketing, Inbound Sales, and Growth Driven Design services, proudly announces it has earned Hubspot Platinum Partner tier level.Read more
What happens when two partners in a relationship don't communicate, are forced to be together, barely understand what they want, yet believe that the other is the only source of happiness? An unhealthy relationship.Read more
Before getting into the matter at hand, I want to give credit where credit is due. HubSpot director Dan Tyre's amazing June 6th talk at the Santiago HUG meetup inspired this blog.Also, many thanks to Adolfo Ibáñez University’s CEI for hosting the great experience. Click here to find Dan’s presentation on SlideShare. It contains several stats that will make you think if you're doing sales and marketing right in 2017.Read more
Why use remarkable content in an Inbound sales strategy
Ironically, content marketing shouldn’t be relegated to (you know), marketing. We continue to overlook the value of content to empower and enable salespeople to better engage in a conversation, develop trusting relationships and become an advisor to leads. Does this image resonate with your company?Read more
How to reduce customer churn rate at SaaS companies
When it comes to customer relationship management, the churn rate of any business is an important indicator of health. In the case of the B2B marketing and sales process, and especially Software as a Service (SaaS) companies, reducing churn is a priority.Read more
How to use LinkedIn for prospecting and sales
LinkedIn is a prospecting tool, but it can also be used as a handy sales tool that will increase conversion and trust in your product or service and will keep your brand present where it matters the most: with your buyer persona.
For professional networking, LinkedIn is one of the most important social networks currently available. It has nearly 500 million users and is increasingly used as a critical sales enablement tool.Read more