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What is Growth Driven Design and how to apply it in your company?

Designers often leave something out of their value proposal:  understanding and measuring how will a project influence their client's business, in quality and quantity. 

Customers had a hard time earning or getting the approval for their budget to pay for your web design proposal. They deserve to know their real return on investment (ROI) before deciding to work with you.

Ranya Barakat


What is Growth Driven Design and how to apply it in your company?

Designers often leave something out of their value proposal:  understanding and measuring how will a project influence their client's business, in quality and quantity.  Customers had a hard time ...

How Growth Driven Design can help scale your business

Your website is the first interaction people have with your brand. It's usually what determines the future of your company, and the work behind it can take over a year between its development and ...

What are the pillars of a Growth Driven Design Mindset?

Growth Driven Design (GDD) is not just a website development method, but a marketing strategy and project management model. According to HubSpot’s Growth Driven Design Founder Luke Summerfield, ...

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Austin Knights speaking about the latest UX trends

On Tuesday, December 6th, Universidad Adolfo Ibáñez along with IDS Agency organized the 3rd Santiago Hug User Group in Chile this year which hosted Austin Knight, UX expert from Hubspot, who talked ...

HubSpot Design Expert Discusses the Future of Web Design in Chile

Austin Knight, Senior UX designer at HubSpot, was the keynote speaker at the third Santiago HubSpot User Group (HUG) meetup.