So what is Smarketing? Smarketing is a term coined by the founders of HubSpot used to describe the new shift in sales and marketing. Up until the last five years, Marketing was considered "arts and crafts" and Sales was considered the "lifeblood of the company". Not anymore. Today. Conversion rate is a metric related to this.
Smarketing is an aligned relationship between Sales and Marketing teams = Smarketing. The objective of smarketing is to ensure that the teams have the same vision and cooperate with each other to maximize their efforts. How do you make this work? Here are a few tips:
Align Sales and Marketing efforts around the same revenue goals and you will be creating cohesion around a common cause.
Sign a SLA between your sales and marketing team.
Apply a closed loop reporting policy, i.e. the sales team tells the marketing teams which leads got closed out of all the leads they generated and thus the marketing team focuses on generating more such leads.
Encourage weekly between the Sales and Marketing teams to openly communicate progress, obstacles, feedback, and innovation.
It may sound a little strange as it seems, what has been proven though is that to increase lead generation, converstion rate and reveneue for your company, a key success factor is to introduce Smarketing into your company.