Email Marketing is still one of the most effective ways to communicate with your customers and leads, according to The Radicati Group, Inc Email Marketing is expected to grow to $12 billion by 2016 and email traffic is estimated to grow to over 192 billion emails sent per day by 2016.
Here are our top reasons why we love email marketing and you should too:It’s Affordable - Email marketing is an affordable way to communicate with your leads and customers when compared to traditional techniques such as direct mail that requires setting a budget for printing and the delivery of your marketing materials.
It’s Fast - Sending an email campaign is incredibly fast in terms of both delivery and response. A campaign that is sent to thousands of contacts can be delivered in a matter of minutes. Accompanied with the right message you can get your recipients to respond quickly to your message.
It’s Focused - Email segmentation gives you the ability to segment your contacts database, based on their demographics, which stage in the buyer's journey they are at, specific actions they did on your website, their past purchase history etc. The segmentation criteria are endless. This unique feature gives you the opportunity to send email campaigns that target a specific niche in your contacts. This is the path to achieving the best engagement rates.
It’s Measurable - Email Marketing campaigns analytics and reporting tools provide you with detailed measurements on your campaign performance, Email Marketing ROI, Open Rate, Click-through, unsubscribes, forwarding, etc. This valuable feature of Email Marketing campaigns gives you the ability to analyze each campaign result and apply your findings to refine your next campaign for higher engagement ratios.
It has the highest ROI- According to the Direct Marketing Association Email Marketing has an ROI of around 4,300%. According to Econsultancy: In 2014, email has regained its top position as a channel for delivering ROI, knocking SEO out of the top spot.
It’s Personal - We all love personalized service. let alone a personalized email. It doesn’t matter what type of business you run, personalization can make a difference. Personalized emails improve clickthrough rates by 14%, and conversion rates by 10%. (Source: Aberdeen). Today email marketing personalization doesn’t only mean that you can send a personalized email with your contact’s name, but you have the ability to personalize your campaign based on information such as sales or purchase history, or geographic location.